For journalists, editors and podcast hosts. The founders of Amazon Experts comment on Amazon, online marketplaces and e-commerce from the seller’s side. We have sold on Amazon since 2018, and more than 50 brands run through our own seller accounts in the UK, US and Europe.
Written comment, interviews, podcast appearances and contributed articles. Tell us your deadline and we will work to it. We answer from day-to-day account work, and if a question is outside what we know, we will say so.
Quick facts
Spokespeople
Stanislav Yordanov
Co-founder, Amazon ExpertsStanislav co-founded Amazon Experts with Veselin Angelov. He has sold on Amazon since 2018 and works on the accounts of more than 50 brands across Amazon UK, Europe and the US, from authorised distribution and account management to advertising, listings and brand protection.
Comments on: Amazon strategy, Black Friday and Q4 from the seller’s side, pricing across marketplaces, AI shopping assistants, expanding from Amazon UK into Europe.
Veselin Angelov
Co-founder, Amazon ExpertsVeselin co-founded Amazon Experts with Stanislav Yordanov. He works across the whole business, from running the agency’s own Amazon accounts to scaling and strategy for its client brands in the UK, US and Europe. He has sold on Amazon since 2018; before that, he sold on Facebook and eBay.
Pictured: Stanislav Yordanov (left) and Veselin Angelov (right).
What we can talk about
- Black Friday, Christmas and Q4 on AmazonWhat peak season really costs brands, and how deals look from the seller’s side.
- Pricing across marketplacesWhy the same product carries different prices on different platforms.
- AI shopping assistantsHow assistants like Rufus read listings and reviews, and what that means for brands.
- Amazon advertisingSponsored Products and Sponsored Brands, and ads moving into AI answers.
- Expanding into EuropeFrom Amazon UK to Germany, France, Italy, Spain, the Netherlands and Sweden.
- 1P, 3P or a distributorHow brands choose the model they sell on Amazon under.
- Brand protectionUnauthorised resellers and losing control of your own products.
- Listings, reviews and returnsWhat customers tell you, and how it should change the product.
- From Shopify / DTC to AmazonWhat changes when a direct-to-consumer brand starts selling on Amazon.
Selected client results
Published with our clients’ permission. Full details are in each case study.
- GUAM, Italian premium body care, Amazon UK: +149% revenue in 7 months, without discounting. Read the case study
- Renora Cosmetics, skincare, Amazon Germany: relaunched after a previous agency. Read the case study
- Men’s Master, men’s face cream, Amazon UK and Spain. Read the case study
- Milva, Bulgarian herbal haircare, Amazon Europe. Read the case study
- Vis Plantis, Polish natural haircare and body care, Amazon Europe. Read the case study
Press kit
Photos may be used for editorial coverage of Amazon Experts and its founders, credited “Amazon Experts”.
About Amazon Experts
Amazon Experts (amazonexperts.eu) helps brands of every size sell and grow on Amazon in the UK, US and Europe. Founded by Stanislav Yordanov and Veselin Angelov, active Amazon sellers since 2018, the agency runs more than 50 brands through its own seller accounts. Its services include authorised distribution, full-service 1P and 3P account management, Amazon advertising, listing and SEO optimisation, brand protection, audits, and taking DTC and Shopify brands onto Amazon. Amazon Experts is the trading name of VS Trade Solutions Ltd, registered in England and Wales (company number 12001842).