For sellers, journalists and researchers
Checked data on Amazon sales, advertising, shoppers and marketplaces in the UK, US and Europe, put together by a team that sells on Amazon every day. Free to use with a link back as the source.
Latest statistics
Sales & events
Online spend, shopper behaviour, Amazon ad costs, AI shopping and the UK, plus what Amazon stopped reporting in 2025.
See the statisticsSellers & sales
How many sellers there are, where they are based, how much they sell, what Amazon earns from them, AI tools, and the UK and Europe.
See the statisticsOur own studies, built from data our free tools collect: how full Amazon main images really are, how many titles break the 75-character rule and more. The first study is on the way. Until then, try the free tools.
About the data
Writing about Amazon and need a number we have not covered, or a comment from people who sell on Amazon? Thirty minutes, no pitch.
Book 30 minutesYes. Use any figure you need, with a link to the statistics page as the source. Each page has a ready-made citation you can copy.
Every figure links to the place it was first published: Amazon itself, Adobe, Salesforce, NRF, Numerator, PwC and similar sources. We open each source and check the number and the year. We do not use other statistics round-ups as a source.
Every quarter, and sooner when a major source publishes new data, such as after Prime Day or Black Friday. The date of the last update is shown on each page.
An Amazon agency run by active sellers. We have sold on Amazon since 2018 and run listings, advertising and distribution for brands across the UK, US and Europe.
Take back your share
If you’re serious about growing your brand on Amazon — not just feeding the biggest players — we’d love to be your Robin Hood.
