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Case study · Men's face cream · Amazon UK & SpainHow one men's face cream reached 20,000+ sales a year.

A single SKU with inconsistent sales and a listing few people could find. We rebuilt it from scratch, grew organic rankings, kept PPC tight and took it to Spain. Today it sells 20,000+ units a year, 15,000 of them in Spain.

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A man in a bathrobe applying Men's Master face cream — **20,000+**units a year

20,000+units a year, UK and Spain
15,000a year in Spain alone
18%ACoS, with TACoS at 6%
3,775ratings, 4.3★ on Amazon.co.uk

Brand: Men's Master, barber cosmetics
Product: Rejuvenating Face Cream, 75 ml
Marketplaces: Amazon UK and Spain
Sales: 20,000+ units a year
Model: One hero SKU, two markets

The product

A good cream. An invisible listing.

Men's Master Rejuvenating Face Cream is a moisturising, anti-wrinkle cream made for men's skin, with collagen, hyaluronic acid, caffeine and minerals, from a brand of barber cosmetics.

When we started, sales were inconsistent and the listing was hard to find. Men's skincare is growing fast on Amazon, but the space belongs to global cosmetic brands, aggressive private labels and heavy PPC spenders.

Daily routineRejuvenating Face Cream · smoothing and hydrating
Barber cosmetics
Made for men
Collagen
On the go
Any age

Imagery from the Men's Master Brand Story, Sponsored Brands creatives and product film.

The challenge

One cream against the giants.

Men's skincare is one of the most competitive personal care categories on Amazon. Five barriers stood between this cream and its buyers.

Page one of Amazon.co.uk for “mens face cream”: L’Oréal, Neutrogena, NIVEA and Bulldog — Page one for “mens face cream” on Amazon.co.uk: L’Oréal, Neutrogena, NIVEA, Bulldog.

Weak organic rankings
The “men's face cream” searches didn't bring it up.
Limited brand trust
Next to household names, an unknown barber brand looked like a risk.
Poor keyword indexing
The listing wasn't indexed for many of the searches that matter.
No clear difference
Nothing told a shopper why this cream beats a unisex moisturiser.
Inconsistent conversion
Traffic that did arrive didn't reliably turn into sales.

What we did

Sustainable growth, not quick hacks.

One SKU, done properly: a rebuilt listing, organic rankings as the main engine, PPC that supports rather than carries, and a second market once the first was stable.

01
Listing rebuilt from scratch
A benefit-led title with high-intent keywords, clearer anti-ageing positioning, simple bullets about men's concerns and cleaner Premium A+. Better clarity, higher conversion, better rankings.
Our service: Listing optimisation
amazon.co.uk/dp/B07KW7H3RK
The listing on Amazon.co.uk today, with Amazon's Choice.
02
Images and A+ for men's skin
Stronger images and texture visuals: what the cream does, what is in it, and who it is for. Localised for Spain, not just translated.
Our service: Professional listings
Amazon.co.uk · Rejuvenating Face Cream, 75 ml4.3 3,775 ratings
The image galleries on Amazon.co.uk and Amazon.es today.
03
Structured Amazon SEO
We targeted the searches men actually use, and within months the listing was far better indexed, covered more keywords and showed up on page one more often. Organic traffic became the main growth driver.
Keywords we went after
- men's face cream
- anti wrinkle cream for men
- collagen moisturiser
- hyaluronic acid face cream
- men's skincare
04
Smart, controlled PPC
No broad campaigns. Exact-match keywords, competitor product targeting and a low-waste structure, so the ads supported the rankings instead of replacing them.
- 18%ACoS
- 6%TACoS
Our service: Amazon PPC
05
Expansion to Spain
Once the UK listing was stable, we localised it and launched in Spain. Spain became the top market, at 15,000 units a year, proof that the approach scales.
Our service: Europe expansion
A localised image from the Amazon.es listing.

The results

20,000+ units a year, in two markets.

No viral spikes. Stable rankings, repeat buyers and predictable monthly revenue, with less and less dependence on ads.

Units sold a year20,000+ units

Spain15,000

UK5,000

20,000+units a year
15,000in Spain alone
18%ACoS
6%TACoS
4.3★from 3,775 ratings on Amazon.co.uk
100+bought on Amazon.co.uk last month

Amazon's Choice on Amazon.co.uk
Stable organic rankings and repeat purchases
Predictable monthly revenue with lower ad dependency

Premium A+ contentThree modules from each market, on Amazon today.

Men's Master Rejuvenating Face Cream: A+ module 1 on Amazon.co.uk — **Amazon.co.uk · Rejuvenating Face Cream, 75 ml***4.3* 3,775 ratings

Men's Master Rejuvenating Face Cream: A+ module 2 on Amazon.co.uk — **Amazon.co.uk · Rejuvenating Face Cream, 75 ml***4.3* 3,775 ratings

The videos

A ten-second habit, on film.

The product films on the UK and Spanish listings. Tap either one to watch.

The cream, the mirror, the routine
- Amazon.co.uk
- Product film
Crema Facial Rejuvenecedora
- Amazon.es
- Product film

Running on the Men's Master listings on Amazon.co.uk and Amazon.es.

Takeaways

What other brands can take from this.

01SEO is the foundation
Organic rankings grow sales and cut ad spend for good.
02Clear beats generic
“Made for men's skin” converts better than another all-purpose moisturiser.
03Reviews speed everything up
Trust signals lift conversion, and conversion lifts rankings.
04One hero SKU can win
One well-built listing can outsell a whole catalogue of weak ones.
05Ads should support
Exact-match PPC protects rankings without eating the margin.
06Scale what works
A stable market first, then the next one.