Case study · Natural hair & body care · Amazon Europe & UKHow Vis Plantis went from unknown to €50,000+ of stock ordered for Amazon.

A Polish natural cosmetics brand with award-winning formulas and almost no visibility on Amazon. We rebuilt its listings and SEO, launched its Pharma Care line, put the traffic behind the hero products and scaled the stock with demand. So far we have ordered €50,000+ of Vis Plantis and Pharma Care products from the manufacturer to sell on Amazon.

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The Pharma Care model holding Vis Plantis Pharma Care Mint + Zinc Shampoo among horsetail, from the Amazon.co.uk listing — **€50,000+**ordered from the manufacturer

€50,000+of Vis Plantis & Pharma Care stock ordered from the manufacturer
+40%more page-one keywords in 4 months
10+listings optimised
2+ palletsper shipment, up from small first orders

Brand: Vis Plantis, Poland
Category: Natural hair & body care
Marketplaces: Amazon Europe and UK
Model: We buy the stock from the manufacturer and sell it
Together since: 2023

The brand

Award-winning at home. Invisible on Amazon.

Vis Plantis makes natural cosmetics in Poland: shampoos and conditioners, hand creams, intimate washing gels, foot soaks and body care, in two lines, Secret Garden and Pharma Care. At home its products have won beauty awards such as Perła Rynku, Glamour Glammies and Love Cosmetics.

We met the founders, Wojciech Szeliga and Tomasz Topolski, at an international cosmetics expo. Strong products, strong formulas, but weak Amazon SEO, visibility and rankings. Our job: turn great products into products people can find, then bring the Pharma Care line to Amazon too.

Secret GardenIntimate Washing Gel · gentle daily care
Foot soakPharma Care foot salts
Mint + Zinc
Pharma CareMint for oily hair
Hand & NailIntensive hand cream
BiotinBurdock + biotin

Imagery from our work on the Vis Plantis listings: images, A+ content and product film.

The challenge

Strong formulas. Weak Amazon presence.

Hair care and cosmetics on Amazon belong to global brands with huge ad budgets. Our audit found six things holding Vis Plantis back.

Page one of Amazon.de for “shampoo fettiges haar”: Pantene, Head & Shoulders and Garnier — Page one for “shampoo fettiges haar” (shampoo for greasy hair) on Amazon.de: Pantene, Head & Shoulders, Garnier.

Low organic rankings
The core hair care keywords didn't bring the products up.
Weak SEO structure
The listings weren't built around the words shoppers actually type.
SKUs competing with each other
Too many products chased the same searches and split the traffic.
Few reviews and trust signals
Next to the giants, the listings looked unproven.
Slow early sales
Without sales the rankings couldn't move, and without rankings there were no sales.
Invisible on page one
Great products, buried where shoppers don't look.

What we did

Fundamentals first, then controlled scaling.

No quick hacks. We fixed the listings and the SEO, put the traffic behind the hero products, and let the stock grow with the demand.

01
Listings rebuilt around what shoppers search
More than 10 listings optimised: titles built on high-intent keywords, bullets about the problem each product solves, clear positioning for every SKU and one consistent brand story. Clearer listings convert better, and better conversion sends Amazon stronger ranking signals.
Our service: Listing optimisation
amazon.co.uk/dp/B07K5BZ253
Rosemary Shampoo, 400 ml4.1 185 ratings
Six of the Vis Plantis listings, live on Amazon.co.uk in September 2026.
02
New images and Premium A+
Main images, infographics and lifestyle images for every hero product, then Premium A+ content and a Brand Story that takes shoppers from one product to the rest of the range.
Our service: Professional listings
Rosemary Shampoo, 400 ml4.1 185 ratings
The image galleries on Amazon.co.uk today.
03
Amazon SEO: one job per product
Deep keyword research, indexing fixes and keyword separation, so each product owns its own searches instead of competing with its siblings. Every hero product got a page-one ranking target.
- +40%more keywords on page one within 4 months
- 10+listings optimised
A Rosemary Shampoo image from the new listing set: one product, one clear job.
04
Focus first, light PPC, trust on the page
Instead of pushing every SKU at once, we put the traffic behind the hero products, built velocity and then expanded. PPC stayed light and controlled: only where it could speed up a ranking, support a launch or protect a top keyword. And the trust went onto the page itself: the brand's awards and its viral social posts in the A+ content, and the Pharma Care story in the Brand Story, so every paid click lands on a page that converts.
953ratings across these six listings
- Rosemary4.1185
- Mint & Zinc3.9129
- Intimate Gel4.5151
- Hand Cream4.2180
- Biotin4.340
- Foot Soak4.6268
Amazon.co.uk, September 2026
Our service: Amazon PPC
Trust built into the listings: two A+ modules and four Pharma Care Brand Story cards, on Amazon.co.uk today.
05
Launching a second line: Pharma Care
We also brought Vis Plantis' second line, Pharma Care, to Amazon: five new listings, from the Mint & Zinc shampoo for oily hair and the Biotin hair-growth shampoo to a leave-in scalp tonic and two foot soaks. Each one got its own keywords, images and Premium A+ content.
Our service: Full account management
The five Pharma Care main images on Amazon.co.uk.
06
Stock that grows with demand
Growth followed real demand: small first orders, then pallets, then two or more pallets per shipment, bigger every time. No stock-outs, no overstock and no cash-flow risk, so the rankings never stalled.
- €50,000+ordered from the manufacturer
- 2+pallets per shipment
Our service: Brand control & distribution
Stretch-wrapped pallets of client stock, loaded for Amazon FBA.

The results

Two years in: €50,000+ of stock ordered.

Vis Plantis didn't spike. It compounded: steady orders, stable rankings and sales that don't depend on heavy advertising. Everything we sell, we buy first: €50,000+ of Vis Plantis and Pharma Care stock ordered from the manufacturer so far.

€50,000+of Vis Plantis & Pharma Care stock ordered from the manufacturer
+40%more keywords on page one, in 4 months
10+listings optimised
2+ palletsper shipment, up from small first orders
4.6★Foot Soak, from 268 ratings
100+Intimate Washing Gels bought on Amazon.co.uk last month

Consistent monthly orders and repeat pallet shipments
Page-one visibility on the core hair care keywords
Predictable revenue without heavy ad dependence

Premium A+ contentThree modules from each listing, on Amazon.co.uk today.

Vis Plantis Rosemary Shampoo: Premium A+ module 1 on Amazon.co.uk — **Rosemary Shampoo, 400 ml***4.1* 185 ratings

Vis Plantis Rosemary Shampoo: Premium A+ module 2 on Amazon.co.uk — **Rosemary Shampoo, 400 ml***4.1* 185 ratings

The videos

Herbs, hands and real routines.

The product videos on the Vis Plantis listings, then the Pharma Care brand films we run in our ads. Tap any one to watch.

Intimate Washing Gel: gentle daily care
- Secret Garden
- Product video
Foot Soak with Urea: soft feet at home
- Pharma Care
- Product video
Pharma Care: the herbal pharmacy, on film
- Pharma Care
- Brand film · in our ads
Fresh herbs, freshly made
- Pharma Care
- Vertical · in our ads

Product videos from the Vis Plantis listings on Amazon.co.uk, and Pharma Care brand films used in our ads.

Takeaways

What other brands can take from this.

01SEO is the foundation
Rankings built on the right keywords keep paying long after the work is done.
02Listings drive rankings and sales
The clarity that converts shoppers also sends Amazon better ranking signals.
03Focus beats spreading thin
Put the traffic behind the hero products first, then expand.
04Ads support, they don't carry
Light, controlled PPC to speed up rankings, not to buy every sale.
05Smaller brands can win
Clear positioning lets a Polish brand sell next to global giants.
06Scale with demand
Stock that grows with sales never stalls a ranking.