You built the brand. Then someone you have never met is selling it on Amazon at a price you never agreed, with images you did not approve, and winning the Buy Box from you. Your retail partners notice. Your margin notices.
We solve this in the way most agencies cannot: by putting our own money behind it. We buy your stock as an authorised distributor, control the listings, defend the price, and run Amazon as our own P&L.
Book a Free Strategy Call30 minutes. Tell us what is happening on your listings and we will tell you what can actually be done about it.
Two ways to take back control
As your agency
We manage the account, enforce Brand Registry, remove unauthorised listings and hijackers, and rebuild the content. You keep the P&L, the stock and the risk.
As your authorised distributor
We buy the stock. We own the inventory risk, control the listings, hold the pricing line and answer for the channel. You get one invoice, one partner and a marketplace that behaves.
The second model suits brands that want Amazon handled end to end and their price positioning defended, and that would rather sell to one accountable partner than police a channel they cannot see into.
What brand control actually involves
Establish the legal ground
Brand Registry in active use, trademarks in the right territories, and the documentation that makes an enforcement action stick rather than bounce.
Clean the catalogue
Duplicate ASINs, hijacked variations, listings created by third parties against your brand. Half of a brand-control problem is catalogue hygiene.
Own the content
Once the listings are yours, the images, copy and A+ are yours to set — and worth rebuilding, because unauthorised sellers rarely maintained them.
Hold the price
Distribution terms, monitoring and a single accountable channel partner. Pricing discipline is a supply-chain decision before it is an Amazon one.
Frequently asked questions
How is this different from just hiring an agency?
An agency advises and executes; you carry the stock, the cash and the risk. As an authorised distributor we buy the goods and carry that risk ourselves. It changes the incentives — we are not billing you for activity, we are living on the same margin you are.
Do we lose control of our brand this way?
You gain control of the channel and give up day-to-day execution. Pricing floors, positioning, approved claims and creative direction stay yours and go into the distribution agreement. What you hand over is the operational work and the inventory risk.
Can you actually remove unauthorised sellers?
Some, not all, and anyone promising otherwise is overselling. Counterfeit and clear IP infringement can be removed through Brand Registry. Genuine goods bought legitimately are a commercial and contractual problem rather than an Amazon one, which is exactly why the distribution structure matters more than the takedown button.
Which brands is the distribution model right for?
Brands with real demand already, a pricing problem they cannot solve from the inside, and no appetite to build an Amazon team. It is not right for a brand that wants to learn the channel itself — for that, the agency model is the honest recommendation.
Which markets can you do this in?
UK and the EU markets we operate in, and the US. The European side also means the compliance burden sits with us. EU compliance guide →
Tell us what you are seeing on your listings
Thirty minutes. We will tell you which parts are enforceable, which are commercial, and which of the two models fits your brand.