We buy your stock, ship it into Amazon ourselves and become the only authorised seller on your listing. Then we run it like our own money depends on it, because it does.
Two real Amazon.co.uk listings, checked on 1 October 2026. On the left, a hair dye anyone can sell. On the right, a shampoo only we sell.
Screenshots: Amazon.co.uk and Helium 10, 1 October 2026. For sales rank, lower is better. Different products, so the sales are not a like-for-like comparison.
Every example below is a real listing on Amazon.co.uk today. Brands are hidden: they could be your brand.
Every reseller sets its own price. Too high, and sales stop. Too low, and your shops and distributors see the Amazon price and call you.
Anyone with a few boxes can join your listing. Nobody asks where the stock came from, how old it is or how it was stored.
★★★★★"The product is NOT MAHOGANY but is COPPER!!"Verified purchase, Amazon.co.uk. The customer adds: "the seller is plain rude".
Stock that passes through many hands arrives old, mixed up or badly packed. The customer doesn't blame the reseller. The 1-star review stays on your brand.
Resellers don't pay for photos, copy, A+ or ads. Why would they? Next month someone cheaper takes the Buy Box. So the listing stays the way it was years ago, and slowly loses ground.
A listing is not a product page you set up once. Someone has to work on it every week. On a listing with ten resellers, nobody does.
Short title, one bullet, no keywords.
Title and bullets built from Amazon's search data.
A small packshot, lost in the search results.
A main image built for the click, then A/B tested.
One to four photos.
Six or more images, plus video.
None, or one basic block.
Premium A+ and a Brand Story.
No ads, so competitors take the clicks.
Sponsored Products and Brands, managed by hand.
Rankings slip and nobody notices.
Keyword ranks tracked every day.
Sold out in the peak season.
Restock planned before the peak.
Unknown storage, unknown packing.
Our own team preps and ships every pallet.
Watch the two lines. Each step on the green line is something we do. Each step on the red line is something that happens when nobody does it.
An illustration of the pattern we see on Amazon, not real data and not a forecast for your brand.
Authorised distribution means we put our own money into your stock. That's why we care about the listing as much as you do.
We order and pay for it, like any distributor. The Amazon risk becomes ours.
Our own team labels, wraps and ships every pallet into Amazon's warehouses.
We become the only authorised seller and hold the price your shops can live with.
SEO, images and Premium A+, then our own spend on PPC and Sponsored Brands until it ranks. Every week, not once.
Two of the brands we distribute ourselves on Amazon. Checked on Amazon.co.uk, 1 October 2026.
SEO, PPC and Sponsored Brands, sized to each product. We keep optimising until the listing gains rank, then we hold it. The same work, in our case studies:
Distribution is a partnership: we put our own money into your stock. Four quick questions tell both of us if it can work.
The questions brand owners ask us first.
Both of us. You give launch stock free of charge and share part of the cost of listing design and launch programmes, depending on the product. We buy the stock, and after the start we invest heavily ourselves: SEO, PPC and Sponsored Brands, sized to the product. We keep optimising the listing with SEO and PPC until it gains rank. See it in our case studies.
Yes. As your authorised distributor we place the order and pay for the stock, like any distributor would. On Amazon it is our own money, so we look after the listing as if it were ours.
We list every seller on your listing with you and work out where their stock comes from: usually a wholesaler, a shop or a distributor selling on the side. You close the source, we look after the listing and its content.
No. We agree the price with you up front and hold it. A price your retailers and distributors can live with is the whole point.
Amazon UK, US, Germany, France, Italy, Spain, the Netherlands and Sweden.
Beauty and personal care are our core, and most of our proof comes from there. We also work with other categories, including fashion.
Answer four questions and we'll tell you honestly if we're the right partner. Or book 30 minutes and talk it through.
