Case study · Pilates & barre grip socks · Amazon USHow LISAMAREE got 3× the conversion from one main image and went from a −42% margin to profit.

LISAMAREE's grip socks had good reviews and repeat buyers, but by June the Amazon US account was running at a −42% margin, spending more on ads than it could earn back. We took it over in July, rebuilt the advertising, fixed the listings, the stock and the catalogue, and launched new styles. One new main image tripled the conversion rate in Amazon's own A/B test, TACoS fell from 81% to 35%, and by September the margin was +3%.

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Woman on a yoga mat by a pool pulling on a white LISAMAREE I Like It Spicy! grip sock with red chilli grips — **3× conversion**one new main image, Amazon A/B test

3×conversion rate with the new main image, in Amazon's A/B test
−42% → +3%net margin, June → September
81% → 35%TACoS, June → September
15 of 15five-star Vine reviews on the new American Sweetheart

Brand: LISAMAREE
Category: Pilates & barre grip socks
Marketplace: Amazon US
Catalogue: 21 designs in one variation family, plus 5 new styles
With us since: July 2026

The brand

Loved in the studio. Losing money on Amazon.

LISAMAREE makes grip socks for pilates, barre and reformer: embroidered slogans and symbols like a chilli, an evil eye or the American flag, silicone grips shaped to match, one size for US 5–10. On Amazon US, 21 designs share one variation family, and five new styles now have listings of their own.

The line launched on Amazon in October 2025 and rode the holiday season. Then the momentum faded. Into 2026 the ads kept spending as if it were still Q4, the sales didn't follow, and by June the account was running at a −42% margin. That's when Lisa asked us to look at it.

Pilates · barre · reformerGrip that stays, mid-pose
Evil Eye
I Like It Spicy!
American Sweetheart
Heart grips
Loved & shared

Imagery from our work on the LISAMAREE listings: image galleries, A+ content and Brand Story. The clip is one of the brand's own videos from the listings.

The challenge

Paying for traffic that didn't pay back.

We audited the account before any contract: two calls with Lisa, then 60 days of Business Reports, Search Query Performance and Sponsored Products data. This is what we found.

Sellerboard P&L for LISAMAREE on Amazon US, June to September 2026, with June highlighted: net profit -$1,361.81, TACoS 81.40% — The account's P&L in Sellerboard, June to September 2026. June, the month before we took over, is highlighted. Click to see it full size.

June, before usAmazon US, from Sellerboard

Sales$3,228.00
Advertising−$2,627.62
Amazon fees−$1,329.79
Cost of goods−$490.00
TACoS81.40%
Net profit−$1,361.81
Net margin−42.19%

Net margin is net profit (after advertising, Amazon fees, refunds and the landed cost of every pair) as a share of sales.

The profit was gone
In June the account ran at a −42% margin: $3,228 of sales and a $1,361.81 loss after ads, Amazon fees, refunds and product cost. The more it sold through ads, the more it lost.
Ads eating the revenue
TACoS was 81.4% in June: of every $100 in sales, $81 went back into advertising. January to June the ads cost $15,128.71 and brought in $16,856.00, an ACOS of 89.75%.
Budget leaking to the wrong places
Spend sat on campaigns, keywords and placements that didn't convert, with no clear campaign structure behind it.
Listings that couldn't convert a click
Main images that didn't show grip, fit or comfort at thumbnail size, most designs short of a full seven-image gallery, and titles and bullets not built on what shoppers actually search.
Almost no organic visibility
Next to the main competitors the listings barely ranked on their own, so nearly every sale had to be bought with ads.
A thin review base
The designs shared one variation family and a small pool of reviews, and the hero style had a much weaker rating base than its competitors.
Catalogue errors
One listing sat in the men's socks category, another carried the wrong design name, and the Amazon SKUs didn't match the brand's own master list.
Stock in the wrong places
Two styles were out of stock with no refill before late September, while slow styles sat in FBA for 180–270 days: money tied up where there was no demand, gaps where there was.

What we did

Stop the losses first. Then grow.

Lisa agreed: stabilise first. We took the account over on 2 July and worked in this order.

01
PPC rebuilt around what sells
We cut the spend on campaigns, keywords and placements that weren't converting, rebuilt the campaign structure, and moved the budget to the best-selling styles and to product targeting. Spend per month fell by almost half while ad sales per month held within 12%.
Before us · Jan–JunWith us · Jul–Aug
- ACOS, Sponsored Products89.75%Jan–Jun53.11%Jul–Aug−36.6 pts
- Ad spend a month$2,521Jan–Jun$1,313Jul–Aug−48%
- Ad sales a month$2,809Jan–Jun$2,473Jul–Aug−12%
- TACoS, whole account81.40%June48.83%July−32.6 pts
Monthly averages. ACOS, spend and ad sales from the Ads console (screenshots below); TACoS from Sellerboard.
Our service: Amazon PPC
Before usadvertising.amazon.comClick to zoom
January to June 2026: $15,128.71 spent for $16,856.00 of ad sales, ACOS 89.75%.
With usadvertising.amazon.comClick to zoom
July to August 2026: $2,626.52 spent for $4,945.81 of ad sales, ACOS 53.11%.
02
Profit and stock under control
A P&L in Sellerboard with the real landed cost of every pair, so each style shows what it actually earns. Prices back to the recommended retail price, categories and design names corrected, and the mismatched SKUs mapped against Lisa's master list. Then stock: targets per style for the peak season, and a step-by-step FBA shipment plan for Lisa's team and warehouse.
Our service: Full account management
Profit
- A P&L per style, with the real landed cost
- Prices back to recommended retail
- Categories and design names corrected
−42% → −13%net margin, June → July
Stock
- Peak-season stock targets for every style
- A step-by-step FBA shipment plan
- Slow, aged units flagged for clearance
3FBA shipments, July to September
03
The best sellers rebuilt
I Like It Spicy!, Evil Eye, Can We Do The Other Side Next Week? and I Do Pilates & Hike With My Dog: new titles, bullets, descriptions and backend search terms, full image galleries that show grip, fit, comfort and care at a glance, Premium A+ and a Brand Story.
Our service: Listing optimisation
I Like It Spicy!Best seller, rebuilt in August
Galleries we built, on Amazon.com today: two of the rebuilt best sellers, American Sweetheart and three of the five new styles.
04
The main image, tested
A new main image means nothing until shoppers pick it. We ran it against the old one in Amazon's Manage Your Experiments until the result was clear, and Amazon published the winner on 17 September.
Main-image A/B testManage Your Experiments, 11 August – 14 September 2026
Before
After · winner
- 0.115% → 0.343%conversion, about 3×
- 25 → 69units sold
- $393 → $1,124sales
- 94%probability the new image is better
About 17,400 shoppers saw each version.
Our service: Professional listings
sellercentral.amazon.comClick to zoom
The experiment result in Seller Central: version B won and was published on 17 September.
What changed in the winning image
- 1
  The grips, face onThe whole sole is shown flat, so the chilli-shaped grips and the “I Like It Spicy!” slogan read even at thumbnail size.
- 2
  Two views, not oneThe embroidered front and the grip side sit next to each other, the two things a shopper checks first.
- 3
  The brand bandLISAMAREE, “Pilates grip socks” and non-slip, machine-washable, premium comfort on the product itself.
- 4
  A “Grip that stays” sealOne promise, in the same seal the gallery, A+ and Brand Story use.
05
New styles, built from scratch
Lisa wanted an American flag design on Amazon. We built American Sweetheart from nothing: keyword research and SEO, the main image, a ten-image gallery, Premium A+ and the Brand Story. Then Vine, so the first shoppers didn't land on an empty review box. BOO Halloween and Queen of Hearts are brand-new designs too, launched the same way in September.
- 15Vine reviews
- 15 of 15five-star
American Sweetheart on Amazon.com, 20 September 2026.
Our service: Professional listings
American Sweetheart's image gallery on Amazon.com.
06
Five more styles, launched the same way
BOO Halloween, This Ain't My First Reformer Ride, Lucky Horseshoe, Queen of Hearts and Strong Girls Club went live in September, each with its own A+ content. They launch as separate listings so each earns its own reviews before joining the family, with Vine on three of them, and the stock is on its way to FBA.
Our service: A+ content & Brand Story
On the listings today: the Premium A+ header for I Like It Spicy!, and a Brand Story module.

The A+ content

Premium A+, style by style.

Every new style has its own Premium A+, and so do the rebuilt best sellers: a hero module, tabs that link the styles to each other, the embroidery and the grips up close, and the social proof at the bottom. These are the full pages as shoppers scroll them on Amazon.com. Click any one to read it full size.

BOO HalloweenPremium A+
Click to zoom
Queen of HeartsPremium A+
Click to zoom
This Ain't My First Reformer RidePremium A+
Click to zoom
I Like It Spicy!Premium A+
Click to zoom

Designed and built by Amazon Experts, live on the LISAMAREE listings.

The results

Back in profit in the third month.

June ran at a −42% margin. July, our first month, brought it to −13%. August added the new styles and their Vine enrolment and still came in at −1%. September, to the 26th, is +3%. It's a thin margin, not a finished job, but the leaks are closed and the account now earns from what it spends.

TACoS, month by month−47 points

June · before us81.4%

July48.8%

August33.1%

September, 1–2634.6%

Ad spend as a share of total sales, from Sellerboard.

3×conversion rate with the new main image, Amazon A/B test
−42% → +3%net margin, June → September
81% → 35%TACoS, June → September
2.22% → 3.13%unit session percentage, June → August
198 → 364units a month, June → August
15 of 15five-star Vine reviews, American Sweetheart

Ad spend that follows what sells
Listings that convert the clicks they get
Stock planned per style for the peak season
Five new styles live, with Vine on three

Net margin, month by monthAmazon US, from Sellerboard

Junebefore us
−42.2%net margin
- Sales$3,228
- Ad spend$2,628
- TACoS81.4%
- Units198
Julyour first month
−13.3%net margin
- Sales$2,548
- Ad spend$1,244
- TACoS48.8%
- Units167
Augustnew styles, Vine launched
−1.3%net margin
- Sales$5,319
- Ad spend$1,762
- Vine enrolment≈ $350–400
- TACoS33.1%
- Units364
Includes about $350–400 of Vine enrolment for the five new styles. Without it, August was already in profit.
September1–26 September
+3.0%net margin
- Sales$4,299
- Ad spend$1,486
- TACoS34.6%
- Units287

Net margin is net profit as a share of sales. Net profit is after advertising, Amazon fees, refunds and product cost, from Sellerboard. We took the account over on 2 July. September covers 1–26 September.

Sellerboard P&L for LISAMAREE on Amazon US, June to September 2026, with the net profit and TACoS rows highlighted: net margin -42.19% to +3.04%, TACoS 81.40% to 34.55% — The same Sellerboard P&L, June to September 2026, with net profit and TACoS highlighted. Click to see it full size.

June → SeptemberThe rows that matter, from Sellerboard

Net margin−42.19% → +3.04%
TACoS81.40% → 34.55%
ROI−277.92% → +18.51%
Unit session %2.22% → 2.65%

September covers 1–26 September. August includes about $350–400 of Vine enrolment for the new styles.

The videos

Filmed by LISAMAREE. Put to work by us.

Short vertical videos the LISAMAREE team shot by the pool: grips, fit and a few reps. We run them on the listings and in the ads. Tap any one to watch.

I Like It Spicy!
- Brand video
- On Amazon
Can We Do The Other Side Next Week?
- Brand video
- On Amazon
I'm a Barre-be Girl
- Brand video
- On Amazon
I'm Just Here for Feet in Straps
- Brand video
- On Amazon
Reformer Royalty
- Brand video
- On Amazon
In My Pilates Era
- Brand video
- On Amazon

Videos by LISAMAREE, on the Amazon.com listings of each style.

Takeaways

What other brands can take from this.

01Stop the losses before you scale
The first month cut the loss by three quarters, mostly by stopping ad spend that wasn't paying back.
02Paid traffic needs a listing that converts
One tested main image tripled the conversion rate, so every click after it is worth more.
03Know your real margin
Without the landed cost in the P&L, a busy month can still be a losing one.
04Reviews are part of the launch
Vine on the new styles, so the first shoppers see proof instead of an empty review box.
05Plan stock per style
Best sellers shouldn't run out while slow styles age in FBA, least of all before the holidays.
06Turnarounds take months
June to September went from a −42% margin to +3%. The work now is growing it.