A listing does two jobs at once: it has to be found, and it has to be believed. Most underperforming listings do one of them. They rank and nobody buys, or they convert beautifully and almost nobody sees them.
We rebuild both sides — the keywords that put you in front of the shopper, and the copy and images that close them once you are there.
Book a Free Strategy Call30 minutes. We will open your listings and tell you which of the two is broken.
Vis Plantis
Renora Cosmetics
Men’s Master
What we rebuild
Keyword research that reflects the market
Search volume is the starting point, not the answer. We work from how your actual buyers phrase the problem, per marketplace, because the German shopper does not search the translated English term.
Titles, bullets and description
The title carries the ranking weight, the bullets carry the objection handling, the description carries what is left. Each is written for its job rather than stuffed with the same terms.
Images that answer the objection
Explainer images reduce returns; lifestyle images raise conversion. Knowing which slot does which is the difference between a gallery that decorates and one that sells.
Variation and catalogue structure
Whether shades, sizes and packs sit under one parent or separately decides where your reviews and ranking accumulate. It is the most expensive thing to fix later.
How we work on a catalogue
Diagnose which half is broken
Impressions with no conversion is a copy and image problem. Conversion with no impressions is a keyword and indexing problem. The fix is completely different, so we establish which one first.
Research before writing
Search terms, competitor gaps, review language and the questions buyers actually ask. The copy is assembled from what the market already says, not invented.
Rewrite and rebuild
Title, bullets, description, backend terms, images and A+ content — as one piece rather than six separate tickets, because they have to agree with each other.
Measure and iterate
Ranking by keyword, conversion by ASIN, returns by reason. Then A/B test the main image where the traffic justifies it. How to test safely →
What usually turns out to be wrong
The backend fields are wasted
Duplicated from the title, filled in English on a German listing, or left empty. It is free indexing space and most catalogues throw it away.
The copy is a translation
Accurate, readable, and ranking for nothing — because the market searches in different words. Localising properly →
The A+ content repeats the bullets
A second chance to answer a different objection, spent restating the first one. A+ content mistakes →
A claim is quietly at risk
Especially in beauty and supplements, where a single word can suppress a listing. Restricted keywords →
Frequently asked questions
How long until a rewritten listing shows results?
Conversion changes show within two to four weeks, because they take effect on the next visitor. Ranking takes longer — Amazon needs sales velocity against the new terms before it moves you, so expect six to twelve weeks for the organic picture to settle.
Will rewriting a listing reset my reviews or ranking?
No. Editing copy, images and backend terms on an existing ASIN keeps reviews and history. What does reset things is splitting or merging variations carelessly, which is why we plan catalogue structure before touching it.
Do you write in other languages or translate?
Neither, strictly speaking. We write natively for each marketplace using that market’s search language, then check the claims against local rules. A translated listing is the single most common reason European launches underperform.
Can you work on one ASIN, or do you need the whole catalogue?
One ASIN is fine to start and is often the honest way to prove the approach. But keywords, variations and A+ content interact across a catalogue, so the bigger wins usually come from doing a product family together.
Do you handle images and A+ content, or only copy?
Both. Copy and creative answer the same objections in different formats, and splitting them between two suppliers is how listings end up contradicting themselves.
Where this fits
Amazon Agency UK
Listings, advertising and full account management for the UK market.
Beauty & cosmetics brands
Where claim rules make listing work its own discipline.
Amazon Europe expansion
Native listings for each new marketplace, not translated ones.
Send us one ASIN
Thirty minutes, one of your listings on screen, and a specific answer about what is costing you impressions or conversion — whether or not you work with us.