5000 Units
Hair Care
40% for 4 months
Brand: Milva
Category: Functional Hair & Scalp Care
Markets: Amazon EU (multi-market)
Partnership: 4+ years
MILVA is a heritage haircare brand known for solving real scalp and hair problems — not cosmetic fluff.
Its formulas focus on:
Over the past four years, MILVA has grown from a niche functional brand into a consistent Amazon bestseller, now selling 5,000+ units every month.
MILVA didn’t struggle with product quality.
It struggled with visibility in a crowded, retail-dominated category.
Key challenges we addressed:
Our strategy focused on owning problems, not just products — and placing MILVA side by side with the biggest retail brands in search results.
1. Problem-First Keyword Strategy
We rebuilt keyword architecture around specific scalp concerns, not generic shampoo terms:
Each SKU had a clear “job” in search.
2. Listing Optimization at Scale
3. Organic Visibility Push
Result: +40% more keywords ranking on page one.
4. Competing Head-to-Head with Retail Giants
Through SEO and PPC alignment, MILVA products now appear next to global haircare brands, winning clicks based on:
MILVA’s Amazon performance today:
MILVA is no longer a “niche alternative.”
It’s a default choice for customers searching for real scalp solutions.
