Disclosure: this list is published by Amazon Experts, and we are on it. Everything written about the other firms comes from their own websites and named public sources, checked in September 2026. Where a firm does not publish something — pricing, above all — we say so rather than estimating.
There is a specific thing that goes wrong when a US or UK brand expands onto Amazon in Europe, and it is not what most people expect. It is not translation, and it is not advertising. It is that the agency you hired to grow your sales does not do the regulatory work, and nobody told you that until month three.
We checked this across every full-service agency in this article. Not one of them lists EPR, GPSR, fiscal representation or EU Responsible Person as its own service. The good ones name the firms they subcontract it to. The rest simply do not mention it. Meanwhile the compliance firms — the ones that genuinely handle VAT registration, packaging law and product safety — do not touch your listings, your advertising or your account.
So expanding into Europe usually means hiring two providers, not one. The list below is organised around that fact.
The three categories, and why the difference matters
Full-service Amazon agencies run your listings, advertising and account. Some have real European operations; more have European ambitions. Their EU-specific value is in localisation, marketplace selection and fulfilment strategy — Pan-EU versus EFN versus Multi-Country Inventory — not in regulatory filings.
Market-entry specialists sit in the middle. They handle VAT, compliance and often logistics, and some will act as your legal EU presence. A few also sell your product for you.
VAT and compliance firms do registrations, filings, EPR and product safety and nothing else. They are not an agency substitute and do not claim to be. They are, however, the only ones on this page who publish their prices.
If a provider tells you they do all three well, ask which of their own staff files a German LUCID registration. The answer is usually a partner firm’s name.
Full-service agencies with a genuine EU offer
1. eFLY Marketplace Services
Where: Stuttgart, Germany. Team: 60+ full-time employees, 150+ brands, founded 2019. Marketplaces: amazon.de, .co.uk, .fr, .it, .es, .nl, .com.au and more — nine marketplaces named individually.
eFLY is the only agency in this research that names the actual marketplace domains it works on rather than saying “Amazon EU”. If your premise is country-level expertise, that is a meaningful signal. They cover Germany, Austria, Switzerland, the Netherlands, the UK, France, Italy, Spain, Sweden, the US and Australia, with native speakers across those markets and a site published in seven languages. They handle Pan-EU and Remote Fulfilment advice, content localisation and VAT registrations, and they are an Amazon Ads Verified Partner.
One correction worth making, because it is easy to misread: their site quotes €5,000–15,000 a month for a DACH full-service retainer and €15,000–50,000 for enterprise multi-marketplace setups. Those are published as general market benchmarks in an FAQ, not as eFLY’s own rates. Useful for calibration; do not treat them as a quote.
Who this is for: a brand whose European centre of gravity is Germany. Where it stops: EPR, GPSR and fiscal representation are not mentioned anywhere on the site.
2. Emplicit
Where: United States — Chicago, New York, San Diego and Seattle, with no HQ designated. Marketplaces: Germany, France, Spain, Italy, the Netherlands, Poland, Sweden and Turkey named, plus the 28-country EU unified account.
Emplicit publishes the clearest EU explainer of any agency we read. They cover import VAT mechanics, how product compliance varies by marketplace — citing supplements and biocides as EU-restricted categories — localised SEO and PPC rather than just translation, and all three fulfilment models by name: Multi-Country Inventory, European Fulfilment Network and Pan-European FBA. They claim to be one of five agencies in Amazon’s NSI+ referral programme.
Who this is for: US brands that want an American agency to run the European expansion. Where it stops: they have no European office. Everything is delivered remotely from the US, and no Amazon Ads partner tier or team size is stated.
3. Sitruna
Where: London. Team: 70+ Amazon experts, 200+ clients, delivery split between the UK and the Philippines.
Sitruna holds the “Amazon Marketplace EU Agency Platinum Partner” credential, which is a different and rarer programme than the Ads Partner tiers most agencies display — worth separating in your head when comparing badges. They also run their own 3PL, which almost no UK agency does.
What makes them the honest case study for this article is their partners page. They name AVASK for VAT, IOSS, customs and accounting across 50+ countries, and Obelis for EU labelling, safety checks and official representation. They do not pretend to do it in-house. They also publish a genuinely useful comparison of EFN, MCI and Pan-EU that is education rather than sales copy.
Who this is for: UK brands expanding into the EU that want the agency, the warehouse and the compliance referrals arranged by one party. Where it stops: the compliance work is subcontracted, which means a second relationship and a second invoice.
4. Lezzat
Where: Reading, UK, with an Athens office. Founded: 2018.
Lezzat launched a dedicated Amazon Europe expansion service in late 2025 aimed at US sellers, covering Germany, the UK, France, Italy and Spain: VAT registration and compliance management, marketplace onboarding, native-language listing translation, cross-border inventory coordination and region-tailored PPC and DSP. They are an Amazon Ads Verified Partner and an SPN member, with named case figures including Kodak doubling Amazon UK revenue for six consecutive months.
A practical flag: both their global-expansion and Amazon-Europe service URLs currently return 404. The detail of the offer lives in a press release rather than on a live page, so ask them to walk you through the current scope rather than relying on what you can read.
5. Fluid Marketplaces
Where: Manchester, UK, with a Miami office. Team: 20+ commerce experts.
An Amazon Ads Partner with an explicitly post-Brexit UK-to-EU pitch: “we regularly support UK brands expanding into European marketplaces”. They cover market opportunity assessment, launch strategy, localisation and ongoing growth, and reference VAT and EORI registration. Their commercial model is unusual and worth asking about — they describe revenue growth share as well as fixed fee.
Where it stops: they name no individual EU marketplaces, and compliance is described as an area requiring “additional expertise” rather than as something they provide. Smaller than most on this list, which cuts both ways.
6. Podean
Where: global, with a London office opened in 2020. Credential: Advanced Amazon Partner status in all markets globally.
Podean built the one genuinely useful proprietary tool we found for this problem: the EU Fulfilment Navigator, which calculates shipping cost estimates across 11 European markets to compare Pan-EU, EFN and MCI. If the fulfilment model is your open question, that is a real reason to talk to them.
Where it stops: and this is a hard stop. Their European offer is advertising and fulfilment strategy only. No VAT, no EPR, no GPSR, no customs, no translation appears anywhere. Excellent at the half they do.
Market-entry specialists
7. SPACEGOATS
Where: Filderstadt, near Stuttgart, incorporated 2019. Marketplaces: amazon.de, .it, .es, .fr, .nl, .pl, .se, .com.be, plus .co.uk and .com.
Not an agency. SPACEGOATS buys products from brands and resells them across 12+ marketplaces while the brand keeps ownership — “we run the infrastructure, you run the brand”. You need no seller account and no compliance apparatus of your own. They report €100M+ in Amazon revenue and 100+ brands under management.
Their compliance arm is the most specific on this page, covering GPSR assessment, CE marking, EPR, German LUCID packaging registration, WEEE, REACH and an EC-REP European representative service. And they publish prices: Quick Check €149, GPSR Check €179, Full Audit €499, EC-REP €249 a month. The reseller commission itself is not published.
One point of precision: they describe themselves as “EU Representative” and EC-REP rather than using GPSR’s exact term “EU Responsible Person”. If that designation is what you need, confirm it in writing.
8. Global E-commerce Experts
Where: Mayfair, London, with a Netherlands registration. ISO 9001 certified.
The broadest regulatory list of any non-tax firm here, and the only one offering three things that are genuinely hard to buy: use of their UK address as a fiscal address for VAT purposes, fiscal representation in France, Italy and Spain, and UK and EU Responsible Person services. Add VAT registration and returns, customs clearance, UK and EU 3PL, and translations, and they cover most of the gap the agencies leave.
Where it stops: EPR and GPSR are not named on their VAT page, and their growth claims are testimonials rather than structured case studies with verifiable figures. Treat “increased my sales by 50%” accordingly.
9. AVASK
Where: Southampton, UK, founded 2012, with regional sites for China, Italy, France, Germany and Spain. Scale: 420+ compliance specialists across 60+ countries; an Amazon Service Provider Network member since 2014.
Compliance-as-a-service at a scale nobody else here approaches: VAT registration and filing, US sales tax, EPR, customs clearance, OSS and IOSS, e-invoicing, WEEE and battery compliance, EU Responsible Person designation and GPSR. They support 25 languages. If you have seen the Sitruna partners page, this is the firm doing that work.
One thing to confirm directly: their homepage claims EU Responsible Person designation, but their GPSR page describes the requirement without clearly stating that AVASK itself acts in that capacity. Get it confirmed in writing before you rely on it.
VAT and compliance only
These two are not agency alternatives. They are what you hire alongside an agency, and they are the only firms on this page you can price without a sales call.
10. Staxxer
Where: Nijmegen, Netherlands. Covers Germany, France, Denmark, Sweden, Poland, the UK, the Netherlands, Belgium, Italy, the Czech Republic and Spain, across Amazon, Zalando, eBay and Otto.
The most transparent provider in this entire research, by a distance. Their published rates: German VAT registration €259 and €59 a month; France €379 and €99; Netherlands €329 and €69; Pan-EU €1,795 registration and €359 a month; a UK VAT number €379. EPR is priced separately — German packaging €199 and €159 a year, French electronics €360 and €700 a year. Their software is free under 200 transactions a month and €69 a month to 1,000.
If you have ever wondered what Pan-EU VAT compliance actually costs, that Pan-EU line is your answer. Where it stops: no fiscal representation, no EU Responsible Person, no GPSR.
11. SimplyVAT.com
Where: Hove, UK. 8,000+ clients, 11+ years, Trustpilot 4.7.
An independent tax agent and compliance consultancy covering thirteen EU countries plus the UK, US, Australia, Canada, Japan, Norway, Saudi Arabia, Switzerland and the UAE. EU VAT registrations and returns, IOSS, OSS, Non-Union OSS, customs clearance, EPR, EORI numbers, VAT refunds, Intrastat, audit support, e-invoicing and GPSR compliance. Pricing is not published. No marketplace work of any kind — which is exactly the point.
Us
12. Amazon Experts
Where: UK-registered, operating from Sofia. Markets: UK, US, Germany, France, Italy, Spain, the Netherlands and Sweden. Model: 1P and 3P account management, consulting and audits, and authorised distribution.
We are on this list because of the gap it describes. Most of our European work starts with a brand that hired an agency for growth and then discovered the compliance layer was somebody else’s job. We handle both sides — the account and the regulatory reality of selling into the EU — and we publish what we know about GPSR, EPR, VAT and product safety rather than treating it as a sales conversation. Our European expansion work covers which marketplace to open first, EFN versus Pan-EU, and what localisation actually costs.
Like SPACEGOATS and Pattern, we will also buy your stock and run Amazon on our own P&L through authorised distribution, if you would rather not have Europe on your balance sheet at all.
Who this is for: US and UK brands opening Europe, or already there and underperforming. Beauty and personal care is our core category. Where we stop: we are small — no 420-person compliance department, no DSP team of twelve. We do not do fiscal representation ourselves, and for pure VAT filing at volume, Staxxer’s published rates are hard to beat and we will tell you so.
What to ask before you sign anything
“Who files my German LUCID registration, and are they on your payroll?” This single question sorts every provider on this page into the right category in about four seconds.
“Pan-EU or EFN for us, and show me the maths.” Only four firms here address this explicitly. The answer changes your VAT obligations from one country to seven, so it is not a detail — it is the decision.
“Which marketplace first, and why that one?” A provider that says “all of them” is selling you a Pan-EU VAT bill before you know whether the product sells in Germany. Most brands should open one market, prove the unit economics, then expand.
“Who translates, and are they a native speaker who sells?” Machine-translated bullets are the most common reason a good product dies on amazon.de. Localisation is not translation — the comparison set and the buying objections are different in each market.
“What does this cost in year one, all in?” Agency retainer plus VAT registrations plus EPR plus a Responsible Person plus translation plus stock sitting in a German warehouse. Brands routinely budget the first item and get surprised by the other five. Using Staxxer’s published numbers, Pan-EU VAT compliance alone is roughly €1,795 up front and €4,300 a year before anyone touches a listing.
Frequently asked questions
Do I need a VAT registration in every European country?
Only if you store stock there. Under Pan-EU FBA, Amazon distributes your inventory across fulfilment centres in multiple countries, and storing stock in a country creates a VAT obligation there. The European Fulfilment Network keeps stock in one country and ships cross-border, which usually means one registration plus OSS. That is the whole Pan-EU versus EFN trade-off in a sentence: lower shipping costs and faster delivery against six more VAT registrations.
What is an EU Responsible Person and do I need one?
Under GPSR, consumer products sold into the EU need a designated economic operator established in the EU who holds the technical documentation and can be contacted by market surveillance authorities. If you are a US or UK brand with no EU entity, you need to appoint one. Several firms here provide it — Global E-commerce Experts and AVASK explicitly, SPACEGOATS under the EC-REP label. Confirm the exact designation in writing, because the terminology is used loosely.
What is EPR and how is it different from VAT?
Extended Producer Responsibility makes you financially responsible for the disposal of the packaging, electronics and batteries you put into a market. It is a separate registration from VAT, it is country-by-country, and Amazon enforces it — listings get blocked without a valid registration number. Germany’s packaging register is LUCID; France has separate schemes by product type. Staxxer publishes real numbers for this: German packaging EPR is €199 to register and €159 a year.
Can one provider do all of this?
Rarely, and the honest ones say so. Of the agencies here, none does the regulatory work in-house. The market-entry specialists come closest — SPACEGOATS and Global E-commerce Experts cover the widest span — but each has gaps. Most brands end up with an agency plus a compliance firm, and the thing worth optimising is not finding a single provider but making sure the two of them talk to each other.
How long does European expansion take?
VAT registrations run four to twelve weeks depending on the country, and they are the long pole. Translation and listing creation take two to four weeks. Getting stock into a European fulfilment centre takes two to six weeks depending on route and customs. Realistically, a brand starting from scratch is three to four months from decision to first sale, and another quarter before the advertising data means anything.
