Load your Amazon reports and in a minute you see which searches leak sales, which listings lose buyers, where your ad money really lands, and what a buyer would pay for the brand.
Searches where shoppers click you, then buy someone else.
Listings with traffic but weak conversion, by the money left.
What shoppers really buy after an ad click.
Listings where another seller takes the Buy Box.
What each product really makes after fees and ads.
What a buyer would pay for the brand, and why.
One marketplace and one month per scan. The Business Report alone gives you a first result in a minute; the others unlock the rest.
Sales, sessions, conversion and Buy Box per product. On its own it gives you the headline and the Listings chapter.
Reports › Business Reports › By ASIN › Detail Page Sales and Traffic by Child Item › Download CSVYour share of clicks and purchases on each search: where shoppers leave you.
Brands › Brand Analytics › Search Query Performance › Brand view · Monthly › Export CSVWhich product shoppers bought after each ad click. The halo, the flow chart and the pause test.
Advertising › Measurement & Reporting › Reporting › Sponsored Products › Purchased product · SummaryEvery search term, the root words behind them and the spend that never sells.
Same path › Sponsored Products › Search term · SummaryTop of search against product pages and the rest of search, per campaign.
Same path › Sponsored Products › Placement · SummaryEvery Amazon fee per product, so profit is real and not estimated.
Reports › Payments › Reports Repository or SKU Economics › same month › DownloadTurns sales into profit per product and break-even ACOS.
Your own file: SKU or ASIN in one column, landed unit cost in anotherAdds what changed, product by product and term by term. The first thing a buyer asks for.
Optional: any of the files above, for the month beforeThe reading of your own report files is in final testing. Leave your email and you are first in when it opens. Want it sooner? Book a call and we run the scan with you, on screen.
Until then, : your own will look exactly like it.
Sales are up 6.6% on September, profit is down 15%. The scan below shows where the money went, starting with the three moves worth the most.
€22,198 → €23,665
€2,391 → €2,040. You grew, and kept less.
Was €18 last month.
The account in sixteen numbers, against last month, and the three moves worth the most.
October 2026 against September 2026. Arrows are green when the change is good for you, red when it is not.
Ranked by money a month. Each one opens the chapter with the full numbers.
At your own average of 4.8%, these listings would sell more without a single extra visit. Biggest: Scalp Serum and Argan Conditioner.
You get more of the clicks than of the purchases on “anti schuppen shampoo”, “kopfhaut serum” and “shampoo gegen juckende kopfhaut”. Shoppers reach your listing and buy elsewhere.
Buy Box fell from 92% to 71%. Sponsored Products only show when you hold it, so ad sales fell from €1,420 to €700 on the same budget.
Ranked by money. Green is something to keep doing.
At your own average of 4.8%, these listings would sell more without a single extra visit. Biggest: Scalp Serum and Argan Conditioner.
You get more of the clicks than of the purchases on “anti schuppen shampoo”, “kopfhaut serum” and “shampoo gegen juckende kopfhaut”. Shoppers reach your listing and buy elsewhere.
Buy Box fell from 92% to 71%. Sponsored Products only show when you hold it, so ad sales fell from €1,420 to €700 on the same budget.
SP | Scalp Serum | Exact, SP | Argan | Auto, SP | Hair Mask | Broad, SP | Travel Set | Auto. Fix the listing first or cut the spend.
“reiseset kosmetik” ACOS 67% → 127%; “haarkur trockenes haar” ACOS 75% → 133%; “scalp serum” ACOS 43% → 95%.
Top of search runs at €23 of ads per €100 sold; Rest of search at €45 on 29% of spend. Raise the bid modifier where it converts, lower the rest.
The biggest: “haarserum kopfhaut” (€120), “reise shampoo flasche” (€100), “anti schuppen shampoo” (€80). Add the roots as negatives across campaigns.
82% of its sales come from ads, part of it from other products’ campaigns. Set a date to bring that under 50%.
Its own ACOS is 43%, above break-even, but it also sells €860 of your other products. Cutting it on ACOS alone would cost you that.
The Tea Tree family alone is 62% of sales. A buyer prices that risk in; a fourth strong product changes the picture.
Sales -23%, sessions -9%, conversion -0.5 pts against last month. A traffic and a conversion problem at once.
Five more chapters with every table: search terms and root words, the ad flow, campaigns and placements, every fee, the per-product board and what a buyer would see. The PDF comes with it.
We email you the PDF. Your report files stay in your browser. No spam.Where shoppers find you, where they leave, and every search term your ads paid for.
A leak is a search where shoppers click you, then buy from someone else.
Each bar is the whole market in a month. The dark part is the buyers who chose you.
When the dark bar is shorter than the light one, shoppers look at you and leave.
Three searches bring you shoppers who then leave: €5,106 a month that reached your listing and walked away. Fix those listings before you buy more traffic.
Every term that spent money in October 2026, what it returned and where it leaked.
Sort any column. Filter to the terms above break-even or the ones that never sold, then export the view.
| Search term | Campaign | Match | Product | Impr. | Clicks | CTR | CPC | Spend | Sales | Orders | CVR | ACOS |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| kopfhaut serum | SP | Scalp Serum | Exact | exact | Scalp Serum | 14,249 | 340 | 2.4% | €1.12 | €380 | €500 | 20 | 5.9% | 76% |
| teebaumöl shampoo | SP | Tea Tree | Exact | exact | Tea Tree Shampoo | 27,664 | 360 | 1.3% | €0.86 | €310 | €2,060 | 137 | 38.1% | 15% |
| rosmarin shampoo | SP | Rosemary | Auto | auto | Rosemary Shampoo | 14,941 | 330 | 2.2% | €0.79 | €260 | €1,417 | 109 | 33.0% | 18% |
| tea tree shampoo | SP | Tea Tree | Exact | exact | Tea Tree Shampoo | 21,633 | 280 | 1.3% | €0.86 | €240 | €1,436 | 96 | 34.3% | 17% |
| argan conditioner | SP | Argan | Auto | auto | Argan Conditioner | 14,433 | 270 | 1.9% | €0.78 | €210 | €520 | 39 | 14.4% | 40% |
| tea tree shampoo 3er pack | SP | Tea Tree 3-pack | Exact | exact | Tea Tree Shampoo 3-pack | 11,533 | 240 | 2.1% | €0.88 | €210 | €1,400 | 35 | 14.6% | 15% |
| scalp serum | SP | Scalp Serum | Exact | exact | Scalp Serum | 6,865 | 170 | 2.5% | €1.12 | €190 | €200 | 8 | 4.7% | 95% |
| sample hair co | SB | Brand Store | exact | Tea Tree Shampoo | 9,592 | 260 | 2.7% | €0.69 | €180 | €1,260 | 84 | 32.3% | 14% |
| haarmaske | SP | Hair Mask | Broad | broad | Repair Hair Mask | 14,698 | 220 | 1.5% | €0.82 | €180 | €200 | 11 | 5.0% | 90% |
| spülung trockenes haar | SP | Argan | Auto | auto | Argan Conditioner | 6,880 | 230 | 3.3% | €0.70 | €160 | €180 | 13 | 5.7% | 89% |
| shampoo gegen schuppen | SP | Tea Tree | Exact | exact | Tea Tree Shampoo | 8,853 | 175 | 2.0% | €0.86 | €150 | €434 | 28 | 16.0% | 35% |
| rosmarin haaröl | SP | Hair Oil | Launch | exact | Rosemary Hair Oil | 9,629 | 170 | 1.8% | €0.88 | €150 | €507 | 30 | 17.6% | 30% |
| tea tree shampoo 500ml | SP | Tea Tree 500 | Exact | exact | Tea Tree Shampoo 500 | 7,537 | 170 | 2.3% | €0.88 | €150 | €500 | 22 | 12.9% | 30% |
| rosmarinöl haare | SP | Rosemary | Auto | auto | Rosemary Shampoo | 15,444 | 200 | 1.3% | €0.70 | €140 | €585 | 45 | 22.5% | 24% |
| reiseset kosmetik | SP | Travel Set | Auto | auto | Travel Set | 12,719 | 190 | 1.5% | €0.74 | €140 | €110 | 5 | 2.6% | 127% |
| shampoo haarwachstum | SP | Rosemary | Auto | auto | Rosemary Shampoo | 8,264 | 190 | 2.3% | €0.68 | €130 | €292 | 22 | 11.6% | 45% |
| shampoo juckende kopfhaut | SP | Tea Tree | Broad | broad | Tea Tree Shampoo | 5,517 | 150 | 2.7% | €0.80 | €120 | €975 | 66 | 44.0% | 12% |
| sample hair shampoo | SB | Brand Store | phrase | Tea Tree Shampoo | 6,275 | 170 | 2.7% | €0.71 | €120 | €520 | 35 | 20.6% | 23% |
| natürliches shampoo | SB | Brand Store | broad | Tea Tree Shampoo | 12,612 | 180 | 1.4% | €0.67 | €120 | €150 | 10 | 5.6% | 80% |
| haarserum kopfhaut | SP | Scalp Serum | Exact | exact | Scalp Serum | 4,765 | 100 | 2.1% | €1.20 | €120 | €0 | 0 | 0.0% | no sales |
| haarkur trockenes haar | SP | Hair Mask | Broad | broad | Repair Hair Mask | 5,796 | 150 | 2.6% | €0.80 | €120 | €90 | 5 | 3.3% | 133% |
| reise shampoo flasche | SP | Travel Set | Auto | auto | Travel Set | 9,325 | 140 | 1.5% | €0.71 | €100 | €0 | 0 | 0.0% | no sales |
| teebaum shampoo damen | SP | Tea Tree | Broad | broad | Tea Tree Shampoo | 4,698 | 120 | 2.6% | €0.80 | €96 | €623 | 42 | 35.0% | 15% |
| arganöl spülung | SP | Argan | Auto | auto | Argan Conditioner | 4,848 | 120 | 2.5% | €0.75 | €90 | €70 | 5 | 4.2% | 129% |
| haaröl wachstum | SP | Hair Oil | Launch | broad | Rosemary Hair Oil | 4,199 | 110 | 2.6% | €0.82 | €90 | €263 | 16 | 14.5% | 34% |
| anti schuppen shampoo | SP | Tea Tree | Exact | exact | Tea Tree Shampoo | 2,832 | 90 | 3.2% | €0.89 | €80 | €0 | 0 | 0.0% | no sales |
| haarmaske selber machen | SP | Hair Mask | Broad | broad | Repair Hair Mask | 6,474 | 100 | 1.5% | €0.80 | €80 | €0 | 0 | 0.0% | no sales |
| shampoo für hunde | SP | Tea Tree | Broad | broad | Tea Tree Shampoo | 2,841 | 71 | 2.5% | €0.90 | €64 | €0 | 0 | 0.0% | no sales |
| conditioner ohne silikone | SP | Argan | Auto | auto | Argan Conditioner | 2,492 | 70 | 2.8% | €0.86 | €60 | €0 | 0 | 0.0% | no sales |
| holzkamm | SP | Comb | Auto | auto | Wide-Tooth Comb | 3,356 | 100 | 3.0% | €0.60 | €60 | €40 | 4 | 4.0% | 150% |
| head and shoulders | SP | Tea Tree | Broad | broad | Tea Tree Shampoo | 1,885 | 63 | 3.3% | €0.90 | €57 | €0 | 0 | 0.0% | no sales |
| b0rival12x | SP | Rosemary | Auto | auto | Rosemary Shampoo | 4,000 | 70 | 1.8% | €0.71 | €50 | €56 | 4 | 5.7% | 89% |
| teebaumöl seife | SP | Tea Tree | Broad | broad | Tea Tree Shampoo | 2,411 | 52 | 2.2% | €0.79 | €41 | €0 | 0 | 0.0% | no sales |
| männer shampoo 1 liter | SP | Rosemary | Auto | auto | Rosemary Shampoo | 1,184 | 40 | 3.4% | €0.95 | €38 | €0 | 0 | 0.0% | no sales |
| kamm locken | SP | Comb | Auto | auto | Wide-Tooth Comb | 4,087 | 60 | 1.5% | €0.58 | €35 | €0 | 0 | 0.0% | no sales |
| naturkosmetik shampoo | SP | Tea Tree | Broad | broad | Tea Tree Shampoo | 1,080 | 30 | 2.8% | €0.73 | €22 | €352 | 24 | 80.0% | 6% |
| shampoo flasche leer | SP | Rosemary | Auto | auto | Rosemary Shampoo | 1,301 | 29 | 2.2% | €0.76 | €22 | €0 | 0 | 0.0% | no sales |
Every term split into its words and added up across campaigns. A root that spends and never sells is a negative for the whole account.
Safe to add as negatives across campaigns: not your product, never sold.
Relevant, but no sales: shoppers want this. Fix the listing or the bid; blocking it would cut real demand.
| Root | Campaigns | Terms | Spend | Sales | Orders | ACOS | Read |
|---|---|---|---|---|---|---|---|
| shampoo | 7 | 17 | €2,232 | €10,159 | 626 | 22% | Winner |
| kopfhaut | 2 | 3 | €620 | €1,475 | 86 | 42% | |
| tea | 3 | 3 | €600 | €3,336 | 153 | 18% | Winner |
| tree | 3 | 3 | €600 | €3,336 | 153 | 18% | Winner |
| serum | 1 | 2 | €570 | €700 | 28 | 81% | Expensive |
| rosmarin | 2 | 2 | €410 | €1,924 | 139 | 21% | Winner |
| teebaumöl | 2 | 2 | €351 | €2,060 | 137 | 17% | Winner |
| hair | 1 | 2 | €300 | €1,780 | 119 | 17% | Winner |
| sample | 1 | 2 | €300 | €1,780 | 119 | 17% | Winner |
| trockenes | 2 | 2 | €280 | €270 | 18 | 104% | Expensive |
| haar | 2 | 2 | €280 | €270 | 18 | 104% | Expensive |
| conditioner | 1 | 2 | €270 | €520 | 39 | 52% | Expensive |
| haarmaske | 1 | 2 | €260 | €200 | 11 | 130% | Expensive |
| spülung | 1 | 2 | €250 | €250 | 18 | 100% | Expensive |
| haaröl | 1 | 2 | €240 | €770 | 46 | 31% | |
| schuppen | 1 | 2 | €230 | €434 | 28 | 53% | Expensive |
| argan | 1 | 1 | €210 | €520 | 39 | 40% | |
| 3er | 1 | 1 | €210 | €1,400 | 35 | 15% | Winner |
| pack | 1 | 1 | €210 | €1,400 | 35 | 15% | Winner |
| scalp | 1 | 1 | €190 | €200 | 8 | 95% | Expensive |
| co | 1 | 1 | €180 | €1,260 | 84 | 14% | Winner |
| 500ml | 1 | 1 | €150 | €500 | 22 | 30% | |
| haare | 1 | 1 | €140 | €585 | 45 | 24% | Winner |
| rosmarinöl | 1 | 1 | €140 | €585 | 45 | 24% | Winner |
| reiseset | 1 | 1 | €140 | €110 | 5 | 127% | Expensive |
| kosmetik | 1 | 1 | €140 | €110 | 5 | 127% | Expensive |
| haarwachstum | 1 | 1 | €130 | €292 | 22 | 45% | |
| flasche | 2 | 2 | €122 | €0 | 0 | no sales | Negative |
| juckende | 1 | 1 | €120 | €975 | 66 | 12% | Winner |
| natürliches | 1 | 1 | €120 | €150 | 10 | 80% | Expensive |
| haarserum | 1 | 1 | €120 | €0 | 0 | no sales | Fix, don’t block |
| haarkur | 1 | 1 | €120 | €90 | 5 | 133% | Expensive |
| reise | 1 | 1 | €100 | €0 | 0 | no sales | Fix, don’t block |
| damen | 1 | 1 | €96 | €623 | 42 | 15% | Winner |
| teebaum | 1 | 1 | €96 | €623 | 42 | 15% | Winner |
| arganöl | 1 | 1 | €90 | €70 | 5 | 129% | Expensive |
| wachstum | 1 | 1 | €90 | €263 | 16 | 34% | |
| anti | 1 | 1 | €80 | €0 | 0 | no sales | Fix, don’t block |
| hunde | 1 | 1 | €64 | €0 | 0 | no sales | Negative |
| silikone | 1 | 1 | €60 | €0 | 0 | no sales | Fix, don’t block |
| holzkamm | 1 | 1 | €60 | €40 | 4 | 150% | Expensive |
| shoulders | 1 | 1 | €57 | €0 | 0 | no sales | Negative |
| head | 1 | 1 | €57 | €0 | 0 | no sales | Negative |
| b0rival12x | 1 | 1 | €50 | €56 | 4 | 89% | Expensive |
| seife | 1 | 1 | €41 | €0 | 0 | no sales | Negative |
| männer | 1 | 1 | €38 | €0 | 0 | no sales | Negative |
| 1 | 1 | 1 | €38 | €0 | 0 | no sales | Negative |
| liter | 1 | 1 | €38 | €0 | 0 | no sales | Negative |
| locken | 1 | 1 | €35 | €0 | 0 | no sales | Negative |
| kamm | 1 | 1 | €35 | €0 | 0 | no sales | Fix, don’t block |
| naturkosmetik | 1 | 1 | €22 | €352 | 24 | 6% | |
| leer | 1 | 1 | €22 | €0 | 0 | no sales | Negative |
| Root | Campaigns | Terms | Spend | Sales | Orders | ACOS | Read |
|---|---|---|---|---|---|---|---|
| tree shampoo | 3 | 3 | €600 | €3,336 | 153 | 18% | Winner |
| tea tree | 3 | 3 | €600 | €3,336 | 153 | 18% | Winner |
| kopfhaut serum | 1 | 1 | €380 | €500 | 20 | 76% | Expensive |
| teebaumöl shampoo | 1 | 1 | €310 | €2,060 | 137 | 15% | Winner |
| sample hair | 1 | 2 | €300 | €1,780 | 119 | 17% | Winner |
| trockenes haar | 2 | 2 | €280 | €270 | 18 | 104% | Expensive |
| rosmarin shampoo | 1 | 1 | €260 | €1,417 | 109 | 18% | Winner |
| argan conditioner | 1 | 1 | €210 | €520 | 39 | 40% | |
| 3er pack | 1 | 1 | €210 | €1,400 | 35 | 15% | Winner |
| shampoo 3er | 1 | 1 | €210 | €1,400 | 35 | 15% | Winner |
| scalp serum | 1 | 1 | €190 | €200 | 8 | 95% | Expensive |
| hair co | 1 | 1 | €180 | €1,260 | 84 | 14% | Winner |
| spülung trockenes | 1 | 1 | €160 | €180 | 13 | 89% | Expensive |
| shampoo schuppen | 1 | 1 | €150 | €434 | 28 | 35% | |
| rosmarin haaröl | 1 | 1 | €150 | €507 | 30 | 30% | |
| shampoo 500ml | 1 | 1 | €150 | €500 | 22 | 30% | |
| rosmarinöl haare | 1 | 1 | €140 | €585 | 45 | 24% | Winner |
| reiseset kosmetik | 1 | 1 | €140 | €110 | 5 | 127% | Expensive |
| shampoo haarwachstum | 1 | 1 | €130 | €292 | 22 | 45% | |
| shampoo flasche | 2 | 2 | €122 | €0 | 0 | no sales | Fix, don’t block |
| shampoo juckende | 1 | 1 | €120 | €975 | 66 | 12% | Winner |
| juckende kopfhaut | 1 | 1 | €120 | €975 | 66 | 12% | Winner |
| hair shampoo | 1 | 1 | €120 | €520 | 35 | 23% | Winner |
| natürliches shampoo | 1 | 1 | €120 | €150 | 10 | 80% | Expensive |
| haarserum kopfhaut | 1 | 1 | €120 | €0 | 0 | no sales | Fix, don’t block |
| haarkur trockenes | 1 | 1 | €120 | €90 | 5 | 133% | Expensive |
| reise shampoo | 1 | 1 | €100 | €0 | 0 | no sales | Fix, don’t block |
| shampoo damen | 1 | 1 | €96 | €623 | 42 | 15% | Winner |
| teebaum shampoo | 1 | 1 | €96 | €623 | 42 | 15% | Winner |
| arganöl spülung | 1 | 1 | €90 | €70 | 5 | 129% | Expensive |
| haaröl wachstum | 1 | 1 | €90 | €263 | 16 | 34% | |
| anti schuppen | 1 | 1 | €80 | €0 | 0 | no sales | Fix, don’t block |
| schuppen shampoo | 1 | 1 | €80 | €0 | 0 | no sales | Fix, don’t block |
| shampoo hunde | 1 | 1 | €64 | €0 | 0 | no sales | Fix, don’t block |
| conditioner silikone | 1 | 1 | €60 | €0 | 0 | no sales | Fix, don’t block |
| head shoulders | 1 | 1 | €57 | €0 | 0 | no sales | Negative |
| teebaumöl seife | 1 | 1 | €41 | €0 | 0 | no sales | Fix, don’t block |
| 1 liter | 1 | 1 | €38 | €0 | 0 | no sales | Negative |
| shampoo 1 | 1 | 1 | €38 | €0 | 0 | no sales | Fix, don’t block |
| männer shampoo | 1 | 1 | €38 | €0 | 0 | no sales | Fix, don’t block |
| kamm locken | 1 | 1 | €35 | €0 | 0 | no sales | Fix, don’t block |
| naturkosmetik shampoo | 1 | 1 | €22 | €352 | 24 | 6% | |
| flasche leer | 1 | 1 | €22 | €0 | 0 | no sales | Negative |
The three terms that sell most for each advertised product.
| Product | Search term | Match | Spend | Sales | Orders | ACOS |
|---|---|---|---|---|---|---|
| Tea Tree Shampoo€4,756 from top terms | teebaumöl shampoo | exact | €310 | €2,060 | 137 | 15% |
| tea tree shampoo | exact | €240 | €1,436 | 96 | 17% | |
| sample hair co | exact | €180 | €1,260 | 84 | 14% | |
| Tea Tree Shampoo 3-pack€1,400 from top terms | tea tree shampoo 3er pack | exact | €210 | €1,400 | 35 | 15% |
| Tea Tree Shampoo 500€500 from top terms | tea tree shampoo 500ml | exact | €150 | €500 | 22 | 30% |
| Rosemary Shampoo€2,294 from top terms | rosmarin shampoo | auto | €260 | €1,417 | 109 | 18% |
| rosmarinöl haare | auto | €140 | €585 | 45 | 24% | |
| shampoo haarwachstum | auto | €130 | €292 | 22 | 45% | |
| Rosemary Hair Oil€770 from top terms | rosmarin haaröl | exact | €150 | €507 | 30 | 30% |
| haaröl wachstum | broad | €90 | €263 | 16 | 34% | |
| Argan Conditioner€770 from top terms | argan conditioner | auto | €210 | €520 | 39 | 40% |
| spülung trockenes haar | auto | €160 | €180 | 13 | 89% | |
| arganöl spülung | auto | €90 | €70 | 5 | 129% | |
| Repair Hair Mask€290 from top terms | haarmaske | broad | €180 | €200 | 11 | 90% |
| haarkur trockenes haar | broad | €120 | €90 | 5 | 133% | |
| Scalp Serum€700 from top terms | kopfhaut serum | exact | €380 | €500 | 20 | 76% |
| scalp serum | exact | €190 | €200 | 8 | 95% | |
| Travel Set€110 from top terms | reiseset kosmetik | auto | €140 | €110 | 5 | 127% |
| Wide-Tooth Comb€40 from top terms | holzkamm | auto | €60 | €40 | 4 | 150% |
11 terms got worse and 2 improved against September 2026.
| Search term | Campaign | Spend Sep | Spend Oct | Sales Sep | Sales Oct | ACOS Sep | ACOS Oct | Change |
|---|---|---|---|---|---|---|---|---|
| anti schuppen shampoo | SP | Tea Tree | Exact | €80 | €80 | €256 | €0 | 31% | — | Stopped selling |
| conditioner ohne silikone | SP | Argan | Auto | €60 | €60 | €29 | €0 | 207% | — | Stopped selling |
| reiseset kosmetik | SP | Travel Set | Auto | €120 | €140 | €180 | €110 | 67% | 127% | ACOS up · +61 pts |
| haarkur trockenes haar | SP | Hair Mask | Broad | €90 | €120 | €120 | €90 | 75% | 133% | ACOS up · +58 pts |
| scalp serum | SP | Scalp Serum | Exact | €160 | €190 | €370 | €200 | 43% | 95% | ACOS up · +52 pts |
| kopfhaut serum | SP | Scalp Serum | Exact | €300 | €380 | €1,050 | €500 | 29% | 76% | ACOS up · +47 pts |
| holzkamm | SP | Comb | Auto | €55 | €60 | €50 | €40 | 110% | 150% | ACOS up · +40 pts |
| arganöl spülung | SP | Argan | Auto | €70 | €90 | €77 | €70 | 91% | 129% | ACOS up · +38 pts |
| haarmaske | SP | Hair Mask | Broad | €150 | €180 | €260 | €200 | 58% | 90% | ACOS up · +32 pts |
| spülung trockenes haar | SP | Argan | Auto | €150 | €160 | €249 | €180 | 60% | 89% | ACOS up · +29 pts |
| natürliches shampoo | SB | Brand Store | €115 | €120 | €190 | €150 | 61% | 80% | ACOS up · +19 pts |
| naturkosmetik shampoo | SP | Tea Tree | Broad | €50 | €22 | €265 | €352 | 19% | 6% | ACOS down · -13 pts |
| shampoo haarwachstum | SP | Rosemary | Auto | €120 | €130 | €196 | €292 | 61% | 45% | ACOS down · -17 pts |
Five more chapters with every table: search terms and root words, the ad flow, campaigns and placements, every fee, the per-product board and what a buyer would see. The PDF comes with it.
We email you the PDF. Your report files stay in your browser. No spam.Traffic you already have, how much of it buys, and who takes the sale on your own listing.
Your account converts 4.79% of visits. Listings below that leave money on the table.
Green: better than your average. Amber: worse. The dashed line is your average.
What these listings would add at your own average, and the first thing to fix.
Scalp Serum and Argan Conditioner get enough visits to matter and convert at about half your average. A new main image is the fastest test.
When you do not hold it, another seller takes the sale on your listing, and your Sponsored Products ads stop showing.
Another seller takes 29 of every 100 sales. About €633 a month.
Other sellers likelyAnother seller takes 8 of every 100 sales. About €56 a month.
WatchAnother seller takes 3 of every 100 sales. About €121 a month.
WatchAnother seller takes 2 of every 100 sales. About €28 a month.
FineOctober 2026 against September 2026, sorted by sales. Filter by status.
| Product | Status | Sales | Sales Δ | Units Δ | Sessions Δ | CVR Δ | Ad spend | TACoS Δ | Margin Δ | Profit | Profit Δ |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Tea Tree ShampooB0SAMPLE01 | Growing | €9,818 | ▲ +11.0% | ▲ +11.0% | ▲ +9.6% | ▲ +0.09 pts | €1,600 | ▼ -0.7 pts | ▲ +0.8 pts | €1,254 | ▲ +€198 |
| Rosemary ShampooB0SAMPLE02 | Steady | €3,897 | ▲ +1.4% | ▲ +1.4% | ▲ +2.0% | ▼ -0.03 pts | €640 | ▲ +0.6 pts | ▼ -0.9 pts | €326 | ▼ −€30 |
| Tea Tree Shampoo 3-packB0SAMPLE05 | Steady | €3,352 | ▲ +5.0% | ▲ +5.0% | ▲ +3.4% | ▲ +0.08 pts | €210 | ±0 | ▲ +0.0 pts | €949 | ▲ +€47 |
| Tea Tree Shampoo 500B0SAMPLE10 | Growing | €1,609 | ▲ +45.8% | ▲ +45.8% | ▲ +30.0% | ▲ +0.58 pts | €150 | ▼ -1.6 pts | ▲ +2.3 pts | €359 | ▲ +€139 |
| Scalp SerumB0SAMPLE04 | Declining | €1,549 | ▼ -36.7% | ▼ -36.7% | ▼ -22.2% | ▼ -0.51 pts | €690 | ▲ +21.7 pts | ▼ -24.5 pts | −€182 | ▼ −€493 |
| Argan ConditionerB0SAMPLE03 | Declining | €1,362 | ▼ -23.5% | ▼ -23.5% | ▼ -9.3% | ▼ -0.48 pts | €520 | ▲ +11.2 pts | ▼ -12.8 pts | −€229 | ▼ −€157 |
| Rosemary Hair OilB0SAMPLE09 | New | €1,121 | new | new | new | — | €240 | — | — | €43 | — |
| Repair Hair MaskB0SAMPLE06 | Bleeding | €648 | ▼ -2.7% | ▼ -2.7% | ▲ +3.0% | ▼ -0.12 pts | €380 | ▲ +13.6 pts | ▼ -16.8 pts | −€266 | ▼ −€105 |
| Travel SetB0SAMPLE07 | Bleeding | €198 | ±0 | ±0 | ▼ -5.3% | ▲ +0.05 pts | €240 | ▲ +15.2 pts | ▼ -14.7 pts | −€226 | ▼ −€29 |
| Wide-Tooth CombB0SAMPLE08 | Margin squeeze | €110 | ▼ -8.3% | ▼ -8.3% | ▼ -6.2% | ▼ -0.04 pts | €95 | ▲ +11.4 pts | ▼ -12.8 pts | −€73 | ▼ −€9 |
Each dot is a product: across, the change in visits; up, the change in how many of them buy. Bigger dots sell more.
Five more chapters with every table: search terms and root words, the ad flow, campaigns and placements, every fee, the per-product board and what a buyer would see. The PDF comes with it.
We email you the PDF. Your report files stay in your browser. No spam.Where your ad money really lands, which ads to keep even when they look expensive, and which to cut.
5% went to a sister variation and 19% to a different product, out of €14,740 ad-attributed sales. Hover a band for the exact number.
Amazon’s console credits each ad only with its own product. Judge an ad on everything it sells, or you will switch off the ones that open the door for the rest of the range.
Inside the same family it is often the same shopper picking another size. Across families it is real cross-selling.
Bar: what the ad costs for every €100 shoppers bought after the click. Black line: the most it can cost before the product loses money.
| Advertised product | Spend | Sold itself | Sister | Other products | At risk if paused | Own ACOS | Full ACOS | Break-even | Read |
|---|---|---|---|---|---|---|---|---|---|
| Tea Tree ShampooB0SAMPLE01 | €1,600 | €5,770 | €310 | €1,730 | €7,810 | 28% | 20% | 33% | Pays its wayBelow break-even on its own sales. Standard ACOS is a fair read here. |
| Scalp SerumB0SAMPLE04 | €690 | €700 | €0 | €0 | €700 | 99% | 99% | 41% | Loses moneyAbove break-even even with everything it sells. Fix the listing or cut the spend. |
| Rosemary ShampooB0SAMPLE02 | €640 | €1,490 | €180 | €680 | €2,350 | 43% | 27% | 29% | Door openerLooks too expensive on its own ACOS, but €860 of its sales land on other products. |
| Argan ConditionerB0SAMPLE03 | €520 | €610 | €40 | €120 | €770 | 85% | 68% | 29% | Loses moneyAbove break-even even with everything it sells. Fix the listing or cut the spend. |
| Repair Hair MaskB0SAMPLE06 | €380 | €290 | €0 | €0 | €290 | 131% | 131% | 31% | Loses moneyAbove break-even even with everything it sells. Fix the listing or cut the spend. |
| Rosemary Hair OilB0SAMPLE09 | €240 | €520 | €90 | €160 | €770 | 46% | 31% | 33% | Door openerLooks too expensive on its own ACOS, but €250 of its sales land on other products. |
| Travel SetB0SAMPLE07 | €240 | €110 | €0 | €0 | €110 | 218% | 218% | 33% | Loses moneyAbove break-even even with everything it sells. Fix the listing or cut the spend. |
| Tea Tree Shampoo 3-packB0SAMPLE05 | €210 | €1,310 | €0 | €90 | €1,400 | 16% | 15% | 39% | Pays its wayBelow break-even on its own sales. Standard ACOS is a fair read here. |
| Tea Tree Shampoo 500B0SAMPLE10 | €150 | €380 | €120 | €0 | €500 | 39% | 30% | 38% | Door openerLooks too expensive on its own ACOS, but €120 of its sales land on other products. |
| Wide-Tooth CombB0SAMPLE08 | €95 | €40 | €0 | €0 | €40 | 238% | 238% | 37% | Loses moneyAbove break-even even with everything it sells. Fix the listing or cut the spend. |
Left: products whose ads sell your other products. Right: products that get sales from other products’ ads.
Verdict compares each campaign’s ACOS with the break-even of the product it advertises.
| Campaign | Verdict | Spend | Sales | Own | Halo | Halo share | ACOS | Break-even | Orders | CVR | CPC | Wasted | Top landing |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| SP | Tea Tree | ExactSP · Tea Tree Shampoo | Performing | €780 | €3,930 | €2,900 | €1,030 | 26% | 20% | 33% | 261 | 28.8% | €0.86 | €80 | Tea Tree Shampoo €2,900 |
| SP | Scalp Serum | ExactSP · Scalp Serum | Bleeding | €690 | €700 | €700 | €0 | 0% | 99% | 41% | 28 | 4.6% | €1.13 | €120 | Scalp Serum €700 |
| SP | Rosemary | AutoSP · Rosemary Shampoo | Steady | €640 | €2,350 | €1,490 | €860 | 37% | 27% | 29% | 180 | 21.0% | €0.75 | €60 | Rosemary Shampoo €1,490 |
| SP | Argan | AutoSP · Argan Conditioner | Bleeding | €520 | €770 | €610 | €160 | 21% | 68% | 29% | 57 | 8.3% | €0.75 | €60 | Argan Conditioner €610 |
| SB | Brand StoreSB · Tea Tree Shampoo | Performing | €420 | €1,930 | €1,650 | €280 | 15% | 22% | 33% | 129 | 21.1% | €0.69 | €0 | Tea Tree Shampoo €1,650 |
| SP | Tea Tree | BroadSP · Tea Tree Shampoo | Leaky | €400 | €1,950 | €1,220 | €730 | 37% | 21% | 33% | 132 | 27.2% | €0.82 | €162 | Tea Tree Shampoo €1,220 |
| SP | Hair Mask | BroadSP · Repair Hair Mask | Bleeding | €380 | €290 | €290 | €0 | 0% | 131% | 31% | 16 | 3.4% | €0.81 | €80 | Repair Hair Mask €290 |
| SP | Travel Set | AutoSP · Travel Set | Bleeding | €240 | €110 | €110 | €0 | 0% | 218% | 33% | 5 | 1.5% | €0.73 | €100 | Travel Set €110 |
| SP | Hair Oil | LaunchSP · Rosemary Hair Oil | Steady | €240 | €770 | €520 | €250 | 32% | 31% | 33% | 46 | 16.4% | €0.86 | €0 | Rosemary Hair Oil €520 |
| SP | Tea Tree 3-pack | ExactSP · Tea Tree Shampoo 3-pack | Performing | €210 | €1,400 | €1,310 | €90 | 6% | 15% | 39% | 35 | 14.6% | €0.88 | €0 | Tea Tree Shampoo 3-pack €1,310 |
| SP | Tea Tree 500 | ExactSP · Tea Tree Shampoo 500 | Steady | €150 | €500 | €380 | €120 | 24% | 30% | 38% | 22 | 12.9% | €0.88 | €0 | Tea Tree Shampoo 500 €380 |
| SP | Comb | AutoSP · Wide-Tooth Comb | Bleeding | €95 | €40 | €40 | €0 | 0% | 238% | 37% | 4 | 2.5% | €0.59 | €35 | Wide-Tooth Comb €40 |
Same campaigns, three placements. The best placement deserves a higher bid modifier.
| Placement | Spend | Share | Sales | ACOS | CVR | CPC | Orders |
|---|---|---|---|---|---|---|---|
| Top of search | €1,957 | 41% | €8,403 | 23.3% | 26.3% | €1.00 | 514 |
| Product pages | €1,432 | 30% | €3,252 | 44.0% | 9.4% | €0.64 | 208 |
| Rest of search | €1,377 | 29% | €3,084 | 44.6% | 11.8% | €0.84 | 193 |
| Campaign | Spend | ACOS | Top: spend | ACOS | Product pages: spend | ACOS | Rest: spend | ACOS | Wins in |
|---|---|---|---|---|---|---|---|---|---|
| SP | Tea Tree | Exact | €780 | 20% | €406 | 17% | €172 | 24% | €203 | 26% | Top of search |
| SP | Scalp Serum | Exact | €690 | 99% | €276 | 72% | €172 | 123% | €241 | 138% | Top of search |
| SP | Rosemary | Auto | €640 | 27% | €192 | 19% | €269 | 32% | €179 | 35% | Top of search |
| SP | Argan | Auto | €520 | 68% | €146 | 47% | €229 | 87% | €146 | 73% | Top of search |
| SB | Brand Store | €420 | 22% | €294 | 20% | €42 | 27% | €84 | 31% | Top of search |
| SP | Tea Tree | Broad | €400 | 21% | €152 | 16% | €120 | 26% | €128 | 25% | Top of search |
| SP | Hair Mask | Broad | €380 | 131% | €114 | 87% | €133 | 153% | €133 | 183% | Top of search |
| SP | Travel Set | Auto | €240 | 218% | €60 | 136% | €108 | 281% | €72 | 262% | Top of search |
| SP | Hair Oil | Launch | €240 | 31% | €108 | 26% | €60 | 35% | €72 | 41% | Top of search |
| SP | Tea Tree 3-pack | Exact | €210 | 15% | €116 | 13% | €42 | 17% | €52 | 21% | Top of search |
| SP | Tea Tree 500 | Exact | €150 | 30% | €75 | 25% | €38 | 34% | €38 | 42% | Top of search |
| SP | Comb | Auto | €95 | 238% | €19 | 158% | €48 | 264% | €28 | 285% | Top of search |
Five more chapters with every table: search terms and root words, the ad flow, campaigns and placements, every fee, the per-product board and what a buyer would see. The PDF comes with it.
We email you the PDF. Your report files stay in your browser. No spam.Every euro of sales, followed down to what you keep, product by product.
Every line from your fee reports and cost sheet. Reimbursements are added back.
When the orange bar is taller than the green one, the ads cost more than the product makes.
After VAT, every fee, ads and your cost.
Role: Sells itself, Door opener (its ads sell other products), Lives on halo (most ad sales come from other ads), Ad dependent, Ads lose money.
| Product | Role | Sales | Units | Sessions | CVR | Buy Box | Ad spend | TACoS | Promoted | Halo out | Halo in | Ad dependence | Cost/unit | Profit | Margin |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Tea Tree ShampooB0SAMPLE01 | Sells itself | €9,818 | 655 | 9,100 | 7.2% | 99% | €1,600 | 16% | €5,770 | €2,040 | €920 | 68% | €2.40 | €1,254 | 13% |
| Rosemary ShampooB0SAMPLE02 | Door opener | €3,897 | 300 | 5,200 | 5.8% | 97% | €640 | 16% | €1,490 | €860 | €1,510 | 77% | €2.10 | €326 | 8% |
| Tea Tree Shampoo 3-packB0SAMPLE05 | Sells itself | €3,352 | 84 | 1,500 | 5.6% | 100% | €210 | 6% | €1,310 | €90 | €210 | 45% | €7.00 | €949 | 28% |
| Tea Tree Shampoo 500B0SAMPLE10 | Door opener | €1,609 | 70 | 1,300 | 5.4% | 100% | €150 | 9% | €380 | €120 | €100 | 30% | €3.60 | €359 | 22% |
| Scalp SerumB0SAMPLE04 | Ads lose money | €1,549 | 62 | 2,800 | 2.2% | 71% | €690 | 45% | €700 | €0 | €0 | 45% | €4.20 | −€182 | -12% |
| Argan ConditionerB0SAMPLE03 | Ads lose money | €1,362 | 101 | 3,900 | 2.6% | 98% | €520 | 38% | €610 | €160 | €340 | 70% | €2.30 | −€229 | -17% |
| Rosemary Hair OilB0SAMPLE09 | Door opener | €1,121 | 66 | 2,100 | 3.1% | 99% | €240 | 21% | €520 | €250 | €400 | 82% | €3.20 | €43 | 4% |
| Repair Hair MaskB0SAMPLE06 | Ads lose money | €648 | 36 | 1,700 | 2.1% | 92% | €380 | 59% | €290 | €0 | €40 | 51% | €3.10 | −€266 | -41% |
| Travel SetB0SAMPLE07 | Ads lose money | €198 | 9 | 900 | 1.0% | 100% | €240 | 121% | €110 | €0 | €0 | 56% | €4.00 | −€226 | -114% |
| Wide-Tooth CombB0SAMPLE08 | Ads lose money | €110 | 11 | 600 | 1.8% | 100% | €95 | 86% | €40 | €0 | €0 | 36% | €1.20 | −€73 | -67% |
Five more chapters with every table: search terms and root words, the ad flow, campaigns and placements, every fee, the per-product board and what a buyer would see. The PDF comes with it.
We email you the PDF. Your report files stay in your browser. No spam.The numbers a buyer or investor checks first, and what moves the price.
The more one family carries, the more a buyer discounts the price.
Up from €18 last month. Buyers prefer under €12.
Fix firstBuyers pay more for sales that happen without ads.
ImproveSales grew +7% while profit fell. Buyers read the trend before the total.
WatchDetected: brand-level Search Query Performance only exists for registered brands.
If October were a typical month, yearly profit is about €24,000. Small Amazon brands often sell for 2.5–4.0× yearly profit (SDE), plus stock. A rough market range, not a valuation.
Each bar is where you are; the line is where buyers want it.
Five more chapters with every table: search terms and root words, the ad flow, campaigns and placements, every fee, the per-product board and what a buyer would see. The PDF comes with it.
We email you the PDF. Your report files stay in your browser. No spam.Own-account scans open soon. Join early access and you are first in, or book a call and we run the scan with you on screen.