Listing design · Amazon UK, US & EU

Listings built to win the click and the sale.

Image galleries, SEO copy and A+ content designed as one story, so shoppers understand your product in seconds and choose it over the giants.

01 — Image galleries

Galleries that sell before a word is read.

Clear messaging, strong differentiation and conversion-focused design. The goal is simple: win the click, answer objections fast, and increase sales.

Tap any image to see the full gallery
Activewear

Pilates grip socks, chilli edition

10 images
Pet care

Detangling pet shampoo

9 images
Hair care

White clay cream shampoo

8 images
Body care

Aloe vera gel

8 images
Hair care

Propolis shampoo

9 images
Pet care

Glow pet shampoo

9 images
Activewear

Pilates grip socks, evil eye edition

10 images
Body care

Aloe and avocado foot cream

9 images
Hair care

Quinine hair conditioner

8 images
Intimate care

Intimate washing gel

9 images
Pet care

Paw and nose balm

9 images
Activewear

Pilates grip socks, Halloween edition

10 images
Hair care

Aloe vera shampoo

9 images
Body care

Heat-activated body cream

11 images
Pet care

No-rinse paw foam

7 images
Hair care

Rosemary conditioner

9 images
Pet care

Detangling pet spray

9 images
Home & bathroom

Anti-twist shower hose

7 images
Hair care

Camomile shampoo

8 images
Hair care

Nettle scalp lotion

9 images
Body care

Seaweed body mud

10 images
02 — Main image A/B tests

New main images, tested against the old ones.

We don't guess which image wins. The new main image goes head to head with the old one in Amazon's own Manage Your Experiments, and every number below is Amazon's.

Tap either image to see it full size
ActivewearAmazon US · Main image test

Pilates grip socks

3×the conversion rateConversion 0.115% → 0.343%

94% probability the new image is better. Amazon rated the evidence “considerable”.

Metric■ Before■ AfterChange
Conversion0.115%0.343%+198%
Units sold2569+176%
Sales$393$1,124+186%
Shoppers per version17,41517,481—
Units sold per weekBefore · 25After · 69
0102030Aug 11Aug 18Aug 25Sep 1Sep 8

Weekly units read from Amazon's experiment chart; they add up to Amazon's totals (25 and 69).

Test ran 11 Aug – 14 Sep 2026 · new image live since 17 Sep 2026
Hair careAmazon UK · Main image test

Propolis shampoo

+17%conversion rateConversion 0.267% → 0.313%

67% probability the new image is better. Amazon rated the evidence “mild”.

Metric■ Before■ AfterChange
Conversion0.267%0.313%+17%
Units sold160186+16%
Sales£1,010£1,175+16%
Shoppers per version54,27154,363—
Units sold per weekBefore · 160After · 186
01020304021 Nov28 Nov5 Dec12 Dec19 Dec26 Dec2 Jan9 Jan

Weekly units read from Amazon's experiment chart; they add up to Amazon's totals (160 and 186).

Test ran 21 Nov 2024 – 15 Jan 2025 · new image live since 19 Jan 2025
Hair careAmazon UK · Main image test

Nettle scalp lotion

+9%conversion rateConversion 0.742% → 0.812%

60% probability the new image is better. Amazon rated the evidence “weak”.

Metric■ Before■ AfterChange
Conversion0.742%0.812%+9%
Units sold306326+7%
Sales£2,228£2,358+6%
Shoppers per version34,91734,835—
Units sold per weekBefore · 306After · 326
01020304050609 Mar16 Mar23 Mar30 Mar6 Apr13 Apr20 Apr27 Apr

Weekly units read from Amazon's experiment chart; they add up to Amazon's totals (306 and 326).

Test ran 9 Mar – 3 May 2025
Hair careAmazon UK · Main image test

Mint and zinc shampoo for oily hair

≈a near tieConversion 0.169% → 0.166%

52% probability the new image is better. Amazon rated the evidence “weak”.

Metric■ Before■ AfterChange
Conversion0.169%0.166%−2%
Units sold6870+3%
Sales£550£568+3%
Shoppers per version38,53038,453—
Units sold per weekBefore · 68After · 70
0102023 Feb2 Mar9 Mar16 Mar23 Mar30 Mar6 Apr13 Apr

Weekly units read from Amazon's experiment chart; they add up to Amazon's totals (68 and 70).

Test ran 23 Feb – 19 Apr 2025
03 — SEO

Copy that ranks and still reads like a person wrote it.

Keyword strategy, clean structure and human copy. Get ACoS down, earn the click, and bring the right buyers to your listing.

  1. Keyword strategyBuilt from the search terms your buyers actually type, not a list of guesses.
  2. Clean structureTitle, bullets and backend terms, each doing one job within Amazon's limits.
  3. Human copyWritten to be read and trusted, so the traffic you earn turns into sales.
04 — A+ content

Premium A+ content that builds trust.

Premium modules designed to explain value fast, reduce hesitation and make your product the easy choice.

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