If you’re a new Amazon seller, you’ve probably stumbled upon Platinum Keywords while searching for ways to get your products in front of the most eyes and skyrocket sales.
This short guide will cover what you need to know about Amazon Platinum Keywords and how you can use keywords to optimize your listings.
What are Platinum Keywords Amazon?
Platinum Keywords were a feature that Amazon offered prior to 2016 to sellers who bought the Amazon Platinum seller plan.
These keywords are no longer relevant to use with the discontinued seller plan. Experts recommend using backend keywords to drive traffic, instead.
Difference between Keywords and Search Terms
Keywords and search terms are often used interchangeably, but they have different meanings in the context of online marketing. Understanding the difference between keywords and search terms can help marketers create more effective strategies and measure their results more accurately.
Definition of keywords and search terms in the context of Amazon
- Keywords: The words you bid on in your Amazon campaigns. These are the words or phrases that marketers use to target their audience and optimize their content.
- Search Terms: The terms Amazon customers search for when looking for a product. These are the actual words or phrases that users type into a search engine.
Amazon decides to show your ad to a customer if your keywords are relevant to their search terms.
Importance of Amazon SEO
Amazon SEO is the process of optimizing product listings to rank higher on Amazon’s search engine. It involves researching relevant keywords, writing compelling titles and descriptions, choosing appropriate categories and subcategories, and optimizing images and videos.
By following the best practices of Amazon SEO, sellers can improve their chances of reaching potential customers who are looking for products like theirs.
The significance of Amazon SEO for product visibility and sales
SEO, or Search Engine Optimization, is important for Amazon sellers to push their products to the forefront and increase sales.
The role of keywords in optimizing Amazon listings
Keywords are matched with the terms Amazon customers are searching for. The right keywords will put you in view of potential buyers within your niche.
Integration of keywords in product titles, descriptions, and other key areas
Having relevant keywords in product titles, descriptions, and in other areas like your storefront will help Amazon correlate your listings to a specific target audience.
Optimizing Amazon Keywords
Optimizing your keywords can help you rank higher in the search results and increase your sales. Here are some tips for optimizing your Amazon keywords:
- Use relevant and specific keywords that describe your product and its features.
- Use a keyword research tool to find the most popular and competitive keywords in your niche.
- Include synonyms, variations, and long-tail keywords that customers might use to find your product.
- Avoid keyword stuffing, which can hurt your ranking and customer experience.
- Monitor your keyword performance and adjust your strategy accordingly.
- Optimize backend keywords. Backend keywords are the keywords that only Amazon and sellers can see. Customers won’t see these keywords. Instead, backend keywords apply to Amazon’s algorithm and show that your product listing is relevant to specific search terms.
- Add remaining keywords in product content. Adding keywords to product titles and descriptions can also influence the algorithm and catch customers’ eyes.
Adding Platinum Keywords on Amazon
Here are some tips on how to add platinum keywords on Amazon:
Where platinum sellers can add Platinum Keywords in the Seller Central account
Because most sellers and experts agree that Platinum Keywords are obsolete, optimizing your backend keywords on Amazon is the new “Platinum Keywords.”
To add backend keywords, follow these steps:
- Go to your Seller Central dashboard.
- Click “Keywords.”
- Add your keywords under “Search Terms.”
That said, you can still add Platinum Keywords if you’d like, though the focus in 2023 is primarily on backend keywords.
Benefits of Platinum Keywords
Here are some benefits of using platinum keywords for your online marketing:
Platinum Keywords enhance the customer experience
Platinum Keywords and backend keywords are important for improving customer experience and are used to match the appropriate listings with the search term a customer is using.
Platinum keywords help you create more engaging and persuasive content
They allow you to tailor your message and tone to your audience’s needs, preferences, and emotions, and to showcase your unique value proposition.
FAQs
What is the difference between platinum keywords and search terms?
While Platinum Keywords are no longer used, keywords are still relevant on Amazon and are used to drive traffic to your products. Search terms are the searches customers make to find a product.
How to become Amazon Platinum seller?
As of 2016, you can no longer become an Amazon Platinum seller. Amazon currently offers 2 seller plans: Individual and Professional.
How can you rank for a keyword in Amazon?
Only use relevant keywords, appeal to your target audience, use keyword tools, and expand off of search terms to find keywords to rank for on Amazon.
Conclusion
Though Platinum Keywords are no longer really used by most sellers, keywords still have their place in driving sales and marketing listings.
With the right keywords, you can appeal to your target audience, increase your visibility, and ensure profitability.
