How to Sell Product in Amazon? Beginner’s Guide 2023

Do you want to sell product in Amazon? Doing so offers an opportunity to connect with a customer base and expand your business. Whether you’re new to selling or have experience, this comprehensive guide will assist you in getting started and understanding the fundamentals of selling on Amazon.

In this guide, you’ll gain insights into creating an account, listing your products effectively, managing orders, and optimizing your sales performance. Additionally, we’ll explore the advantages of selling on Amazon, such as fees, speedy shipping options, and exceptional customer service.

Selling on Amazon is both simple and rewarding. If you’re interested in delving into the world of Amazon selling let’s begin!

Overview of Selling Products Online

sell product in amazon

There are countless online retailers where you could sell products, but Amazon provides a definitive edge. 

Benefits of Selling on Amazon

Amazon gives sellers an edge because it puts products in front of over hundreds of millions of customers worldwide. 

Statistics on Amazon’s Customer Base and Potential Reach

Additionally, there are over 150 million Prime members worldwide. In 2020, there were over $3.5 billion sales on Prime day by third-party sellers. 

Choosing What to Sell

Deciding which products to offer is a choice for any seller on Amazon. There are factors that come into play including the level of demand, competition, profitability and product availability.

Additionally, it’s important to take into account your target audience, brand identity and long term objectives. To assist you in making this decision here are some pointers, for selecting what to sell on Amazon:

Identifying Profitable Product Ideas

The best ideas are products that are in high demand, but have low competition. 

Exploring Popular Niches and Product Categories

Amazon has a product opportunity explorer to check out. Other tools like Google Trends and Jungle Scout can also help. 

Considering Factors Like Pricing and Target Audience

You need to price competitively to do well. It helps to think like a customer. 

Setting Up Your Amazon Store

If you’re interested in selling your products on Amazon, you’ll need to establish your store. It’s a process that entails creating an account, selecting a selling plan, listing your products and handling your orders. Here’s a breakdown of the steps to guide you along the way:

Creating a Seller Account on Amazon

Creating a seller account is easy. You have two options: either use an existing Amazon account, or create a new one. 

Just visit the website Click on the “Start selling” option. They will ask you for some details, like your name, email, phone number, address and bank account information.

Understanding The Different Seller Types

You can choose between two plans: Individual or Professional. The Individual plan costs $0.99 per item sold, while the Professional plan costs $39.99 per month. The Professional plan offers more features and benefits, such as access to reports, tools, and advertising options. It’s also crucial to understand the following: 

  • Resellers are people who buy items elsewhere and then sell them on Amazon. 
  • Brand owners manufacture their own product to sell on Amazon. 

Branding Your Store with Amazon Stores

Develop and grow your brand by creating an Amazon storefront for everything you sell. 

Listing Your Products

You can list your products manually or use a bulk upload tool. To list your product, make sure to include information like the title, description, price, condition and images. Additionally, you have the option to utilize Amazon’s catalog of existing products to find matches for your own.

Optimizing Product Listings for Better Visibility

Titles should include the relevant information, but not more. Utilize the top keywords within your given character limits. You can also list negative keywords so your listing does not show up where it is irrelevant. 

Writing Compelling Product Descriptions

Write the product description to sell the product. Let the keywords come naturally to help your product rank. 

Using Quality Images to Showcase Products

Make sure images are at least 1000 x 500 pixels so customers can zoom in. Additionally, ensure they are not blurry and accurately represent the product. 

Fulfillment and Shipping Options

After you receive an order, you have two options;. Fulfill it on your own or utilize Amazon’s fulfillment service known as FBA. With FBA, you simply send your products to Amazon’s warehouses.

They take care of the shipping, customer service and returns, on your behalf. FBA also makes your products eligible for Prime shipping and other benefits.

Understanding Fulfillment by Amazon (FBA) and Its Benefits

FBA provides many benefits, including: 

  • Amazon-driven warehouse and shipping network
  • Hands-off fulfillment options
  • Amazon-run customer service

Choosing Between FBA and Seller Fulfillment

With FBA:

  • Amazon is in charge of fulfillment
  • They handle returns and customer service
  • Seller pays FBA fees

With Seller Fulfillment:

  • Less fees to Amazon
  • Seller is in control of fulfillment, managing returns, and customer service 

Offering Shipping Options and Considering Costs

Sellers in charge of fulfilling their own orders can offer standard and premium shipping. However, these tend to be more costly and many customers avoid products that don’t have Prime shipping. 

Pricing Strategies and Competitor Analysis

One of the most important factors in selling on Amazon is setting the right price for your products. Different businesses adopt pricing strategies based on their objectives, expenses, market demand and competition.

An effective approach to determining the price involves conducting an analysis of your competitors. This entails researching and comparing prices, features, customer reviews and ratings of products available on Amazon. By doing this research you can pinpoint your selling point, stand out from rivals and entice a customer base.

Setting Competitive Prices for Your Products

  • Price unreviewed products lower at first
  • Don’t fall for “race to the bottom” tactics with price cutting
  • Use tools like Jungle Scout’s Product Tracker 

Utilizing Tools for Dynamic Pricing Based on Market Demand

Amazon has a tool built in for dynamic pricing. There are other third-party tools as well. 

Analyzing Competitor Prices for Informed Pricing Decisions

Jungle Scout’s Product Tracker can help you track competitor prices to see what price point they are consistently selling at to prevent you from entering into a price war. 

Providing Excellent Customer Service

Delivering top notch customer service plays a role in achieving success when selling on Amazon. Buyers tend to prefer sellers who promptly, courteously, and efficiently address their inquiries and concerns. Here are a few pointers to enhance your customer service abilities:

  • Monitor your seller feedback and ratings regularly and address any negative or neutral comments promptly.
  • Use the Contact Buyer feature in Amazon Seller Central to communicate with your customers proactively and professionally.
  • Follow the Amazon policies and guidelines for selling, shipping, returns and refunds, and adhere to the Amazon Seller Code of Conduct.
  • Make sure to address any A, to z Guarantee claims or chargebacks and provide supporting evidence to back up your position.
  • Don’t forget to solicit feedback from your customers and utilize it to enhance your products and services.

If you are responsible for managing your customer service, it is important to handle all customer inquiries and reviews in a professional manner. Amazon offers resources in Seller University to help. 

Expanding Globally with Amazon Global Selling

If you’re looking to expand your business and connect with customers, Amazon Global Selling offers the perfect solution. With Amazon Global Selling, you can effortlessly sell your products on any of Amazon’s 20+ marketplaces including the US, Canada, UK, Germany, Japan, Australia and more.

By utilizing Amazon’s infrastructure, efficient fulfillment network and top notch customer service you’ll have the ability to reach millions of buyers across 200+ countries and territories.

Whether you prefer selling in a marketplace or multiple ones simultaneously Amazon Global Selling provides a user platform for effectively managing your online business.


Is Amazon free to sell stuff?

Amazon imposes charges on its sellers whether in the form of, per listing fees or subscriptions. The specific costs differ based on factors such as the product type, category, fulfillment method and the seller’s operating country or region.

Moreover, Amazon takes responsibility for collecting taxes and customs duties on behalf of governments. These factors can potentially impact the price of products for sale, on its website. Amazon’s fee structure and policies aim to maintain a competitive marketplace that benefits both buyers and sellers.

What is it called when you sell products on Amazon?

Based on how you configure your account you will fall into one of two categories, on Amazon: either an Amazon Seller or an Amazon Vendor. The used option is known as Amazon FBA, which stands for Fulfillment by Amazon.

Amazon FBA enables you to store your merchandise at Amazon’s warehouses. They will manage all aspects of shipping, customer service and returns, on your behalf. This allows you to dedicate your efforts to discovering and procuring products while entrusting the remaining tasks to Amazon.

Can selling products on Amazon be profitable?

Yes! Many people make a profit by selling on Amazon. 


There are choices when it comes to establishing yourself as a seller on Amazon, and it’s entirely feasible to generate a profit. You’ve acquired the knowledge of how to sell products on Amazon, starting from setting up your account to optimizing your product listings.

Now, you’re prepared to take action and embark on your business journey. Remember to adhere to the practices and continuously learn from the outcomes you achieve. Amazon is an ever evolving marketplace. By employing the right strategies and utilizing effective tools you can thrive and expand your sales.

We sincerely hope that this beginners guide has provided you with insights and information. Thank you for reading. We wish you success in your selling endeavors!

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