How to Sell on Amazon UK: Complete Beginners for 2023

Do you want to know how to sell on Amazon UK? If you’re interested in starting a business, then selling on Amazon UK could be a choice. Amazon UK is a known and widely used e-commerce platform in the United Kingdom attracting millions of customers and offering a range of products.

In this article, we’ll provide a beginner’s guide to selling on Amazon UK. We’ll cover everything from setting up your account and listing your products to managing orders and expanding your sales.

Learn all about Amazon seller account for the UK to sell in Europe and how to be successful. 

How to Sell on Amazon UK: Set Up Your Amazon Seller Account

Setting up an Amazon seller account is a process. First, sign in with your Amazon account or create a new one if you don’t have an existing one or prefer to use a different account, for selling purposes.

Choose Between the Individual Plan or Professional Plan

Individual Plan

For sellers with more than 40 units of sales per month, it is recommended to opt for a plan. When you sell as an individual there is a fee for each item sold. You have the ability to list up to 35 products every month. This choice works well if you have an inventory or only sell occasionally.

Professional Plan

Sellers who expect to sell more than 40 units per month should choose the Professional plan. 

Selling as a professional means you pay a monthly subscription fee, and you can list unlimited products. This is a good option if you have a large inventory or sell frequently.

Provide Essential Business Information

This includes: 

  • Email
  • Bank Details
  • VAT number
  • Identification documents 

Choose Your Sales Strategy

how to sell on amazon uk

If you are looking to sell your products on Amazon UK, it is important to select a sales strategy that aligns with your objectives, financial resources and target audience. There are two choices: selling as an individual or opting for a professional selling approach.

Decide Whether You Want to Be a Reseller, Brand Owner, or Both

Resellers purchase products and resell them on Amazon. Brand owners create their own products to sell on Amazon. 

Select the Types of Products You Want to Sell

The best products are ones that have a high demand, low competition, and the potential for a higher profit margin. 

Consider Your Expertise and Market Trends When Choosing Products

Selecting products in areas you know about will increase your chances of profit. It is also important to consider market trends. 

List Your Products

Once you’ve successfully set up your seller account, you can begin adding your products to the Amazon catalog. You have the option to either utilize existing product pages or create your own using the tool provided on the product detail page.

You can also use the bulk listing tool or third-party software to upload multiple products at once. Once you’ve successfully listed your products, you’ll be able to keep track of your sales and performance by utilizing the seller dashboard. 

Additionally, leveraging the reports and analytics tools will provide insights into your customers preferences and behavior. By listing your products on Amazon UK you’ll have the opportunity to expand your business and tap into markets.

Establish Your Brand

To build your brand on Amazon, you need to enroll in Amazon Brand Registry. This program gives you more control over your product listings, allows you to create A+ content to showcase your brand story, and helps you protect your brand from counterfeiters.

Learn more about brand registry from our complete guide:

Decide on Fulfillment

You also need to decide whether you want to use Amazon’s fulfilment services or handle the shipping and customer service yourself.


Fulfilled by Merchant means the seller is responsible for packing and shipping the product, and must also manage returns and customer service. You save on the fulfilment fees, but you have to meet Amazon’s standards for delivery time and customer satisfaction.


Fulfilled by Amazon means the merchant stores the products in Amazon warehouses for a fee, but Amazon manages packing, shipping, returns, and customer service. You pay a fee for storage, packing and delivery, but you benefit from Amazon’s Prime program, customer service and returns policy. 

Understand Costs

Selling products on Amazon UK can be a means of reaching a customer base, but it’s important to consider the associated expenses. Here are some key costs to keep in mind:

Subscription fee

This is a monthly fee that you pay to access the Amazon seller tools and services. The amount depends on the type of seller account you choose: Individual or Professional.

Individual Plan

Amazon charges a fee of £0.75 per sold item.

Professional Plan

Amazon charges a fee of £25/month, but no fees per item. 

Amazon Referral Fees and FBA Charges

Amazon charges selling partners referral fees on each item sold, calculated as a percentage of the total sales price, with a minimum charge of £0.25 on applicable items. 

FBA fees are storage fees that are calculated per cubic foot per month, and range in price based on the type of item and the time of year. The prices typically range from £0.46 – £1.10. 

Closing fee

This is the amount you need to pay Amazon for each item of media (such as books, music, videos, DVDs, software and video games) that you sell. For sales the fee is £0.50 per item while for sales it is £0.80, per item.

Leverage Amazon’s Advantages

Merchants benefit from Amazon’s segmented traffic and buyer trust. The opportunities to sell internationally are greater when utilizing Amazon’s existing network. 

Address Challenges

The high volume of merchants on Amazon means there is a lot of competition. Seller fees can eat into profits. Additionally, should you decide to stop selling on Amazon, you will be unable to migrate your data. 

Monitor Performance

One way to monitor the performance of sales on Amazon UK is to use the Seller Central dashboard. This tool provides various metrics and reports that can help sellers track their sales, inventory, orders, fees, and customer feedback.

Utilize Amazon Seller Central to Manage Your Operations

Seller Central tools include: 

  • Listing products and updating product information
  • Track daily sales 
  • Manage inventory, payments, returns, and refunds
  • View customer metrics and feedback
  • Contact Selling Partner Support
  • Manage FBA shipping
  • Launch advertising campaigns

Analyze Performance Reports and Optimize Your Strategies

Seller Central provides many different reports that you can utilize to track and manage how your store is performing. With this knowledge, you can adjust and optimize your selling and marketing strategies. Some of the key metrics include:

  • Sales Summary: This shows the total amount of sales, orders, and units sold in a given period.
  • Business Reports: These provide detailed insights into the sales performance, traffic, conversion, and customer behavior on the seller’s listings.
  • Inventory Reports: These show the current stock levels, replenishment alerts, and inventory health of the seller’s products.
  • Payments Reports: These show the breakdown of the fees, charges, and payments that affect the seller’s balance.
  • Performance Reports: These show the seller’s ratings, reviews, claims, returns, and policy violations that affect their account health and eligibility for programs like Prime and Buy Box.

By using these metrics and reports, sellers can monitor their performance on Amazon UK and identify areas of improvement or opportunity.


How do I become a vendor on Amazon UK?

Vendors sell directly to Amazon and must go through Supplier Connect. 

Do I need a UK company to sell on Amazon UK?

If you want to sell on Amazon UK, you do not necessarily need a UK company. You can register as an individual seller or use an existing company from another country. However there are pros and cons to consider before determining which choice suits you best. 

For instance, opting for a UK based company could simplify matters related to taxes, regulations and customer service. However it might also entail expenses and paperwork. It would be wise to explore the requirements and consequences of each option to reach a conclusion.

How much do Amazon sellers make in the UK?

On average, Amazon sellers in the UK make about £785 per month. 


In conclusion, selling on Amazon UK can be a profitable and rewarding business venture if you follow some basic steps and best practices. Amazon makes it easy to get started as a seller on their website and selling with Amazon has many benefits.

To succeed in selling on Amazon it’s important to conduct market research identify a niche that has profit potential source top notch products craft a listing optimize your keywords effectively and deliver exceptional customer service.

By following these steps you’ll be able to tap into the reach of Amazons platform and connect with potential buyers, in the UK and, beyond.

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