Amazon A+ Content vs. Premium A+ Content: A Complete Comparison

Amazon A+ Content allows sellers to showcase their products and bring their brand story to life through enhanced product detail pages. 

There are three types of A+ Content available:

• Basic A+ Content: Enhances product descriptions with visuals, tailored text placements, and shoppable comparison charts.
• Premium A+ Content: Offers advanced features (larger images, videos, carousels, etc.),
• Brand Story: Allows brands to share their mission, values, and product range across all listings under the “From the Brand” section.

In this guide, you will comprehend the details about Basic A+ Content and Premium A+ Content.

What is Basic A+ Content?

Definition

Basic A+ Content is a free tool within Amazon Seller Central. It enables sellers to add customized text, enhanced images, and comparison charts.

Key Features

Basic A+ Content generally includes:

• Rich media: Add high-quality images, charts, and graphics.
• Customized text layouts: Create engaging product descriptions with flexible text placements.
• Comparison charts: Showcase multiple related products.
• Preformatted modules: Use Amazon’s easy-to-customize templates to design professional layouts.

Eligibility Requirements

Basic A+ Content is available free. To use A+ Content, you must have an active Professional selling account and be a Brand Representative for a brand that is enrolled in the Amazon Brand Registry. Sellers with generic or unbranded products in their catalog may also be eligible to use A+ Content. 

(Generic products are unbranded items without an identifiable brand name or logo. Such products must use “Generic” as the brand name when creating a new listing.)

How long does it take to get approved?

Amazon must review and approve all A+ Content submissions before they go live on your product page. The approval process normally takes seven business days. If your content is rejected, you must edit it based on Amazon’s feedback and resubmit it for another review cycle.

What is Amazon Premium A+ Content?

Definition

Premium A+ Content is an advanced version that provides enhanced design features, larger visuals, interactive modules, and multimedia elements.

Key Features

Amazon Premium A+ Content can include:

• Interactive hover hotspots
• Multiple video modules
• Enhanced shoppable comparison charts with “Add to Cart” functionality
• Larger, high-resolution images
• Carousel modules
• Q&A modules

Eligibility Requirements

To qualify for Premium A+ Content, a seller must:

• Have a Professional selling account and be brand-registered under Amazon Brand Registry.
• Have a published Brand Story module on all brand-owned ASINs.
• Have at least five A+ Content projects approved and published within the last 12 months.

IMPORTANT: Premium A+ Content is currently available at no cost during Amazon’s promotional period. If Amazon begins charging a fee, sellers will have the option to opt in; no charges will occur without consent.

How long does it take to get approved for Premium A+ Content?

Amazon reviews the eligibility of all Brand Representatives and Resellers every week. In general, Premium A+ Content submissions are reviewed and approved within 7 business days. 

If your brand meets the requirements, Premium A+ access will automatically be enabled in your A+ Content Manager. You’ll receive a banner notification with a link to start creating Premium A+ Content; no need to contact Amazon for access.

Check more Amazon Q4 Strategy: Win this Holiday Season

Differences Between Amazon Basic A+ Content vs. Premium A+ Content

Feature	Basic A+ Content	Premium A+ Content
Text & Image Layouts	Custom text headers, bullet lists, image-text layouts	Advanced visual storytelling with flexible layouts and more media options
Image Size	970 x 300 px	1464 x 600 px
Number of Modules Available	14 modules (max 5 modules can be used on a product detail page)	19 modules (up to 7 modules per product detail page)
Comparison Charts	Standard product-comparison charts	Enhanced comparison charts with more visuals and interactive elements
Video Support	Not supported	Multiple video modules
Interactive Hotspots	Not available	Interactive hover hotspot modules
Carousel Modules	Not available	Clickable image and video carousels
Q&A Module	Not supported	Included
Navigation Experience	Static layout	Dynamic and interactive carousel-style navigation
Cost	Free	Free during promotional period (future fees may apply; opt-in required)

SUMMARY:

Basic A+ Content

Pros of Basic A+ Content:

• Better product presentation: You can really enhance your listings with vibrant text, eye-catching images, and unique layouts.
• Improved customer experience: The product page becomes more engaging and informative, which helps customers make better purchasing choices.
• Increased sales and conversion rate: According to Amazon, Basic A+ Content can increase sales by up to 8% by improving customer engagement and understanding.
• Enhanced brand credibility: Gives you a dedicated space to build brand awareness, highlight unique value propositions, and convey your brand’s mission.
• Free to use

Cons of Basic A+ Content:

• Fewer features: You have a limited selection of modules (typically 17) and a maximum of 5 modules per page.
• Limited media options: Does not support videos, interactive hotspots, or carousels.
• Limited customization: Customization options are limited to pre-defined templates. Content width is smaller (970 pixels). 

Basic A+ Content is a good starting point for brands, but of course, it lacks the advanced features found in Premium A+ Content.

Premium A+ Content

Pros of Premium A+ Content:

• Enhanced customer experience with rich and interactive content.
• Higher sales and conversions: Amazon states that Premium A+ Content can increase sales by up to 20%.
• Enhanced visual storytelling: You can utilize full-width imagery, more modules, and larger image sizes.
• Multiple interactive modules: Includes exclusive features that make the page more engaging, such as full-width video modules, interactive hover hotspot modules, image/video carousels, and Q&A modules.
• Stronger brand storytelling: The interactive design and expanded layout give a platform for deeper storytelling and brand engagement.

Cons of Premium A+ Content:

• Strict eligibility requirements: To qualify, brands need to meet some strict eligibility criteria. You must have a published Brand Story for all your ASINs and at least 5 approved A+ projects within the last year.
• Cost of visual assets: To fully leverage all the features, you must invest in and produce high-quality, professional photography, videography, and design. This requires an enormous investment as an upfront cost.
• Cost: While now offered for free to eligible sellers during a promotional period, in the past, Premium A+ was exclusive to Vendor Central and carried a very high price tag (even in the hundreds of thousands of dollars per year); Amazon may decide to charge a fee in the future.

Related Amazon Content Terminology

A+ Content Guidelines:

Follow guidelines properly to create clear, accurate, and compliant A+ Content. You must also hold all necessary rights for any images or text used.

Content restrictions are as follows:

• Warranty or guarantee information: Not allowed (except when the product is a warranty card).
• Competitor comparisons: Not allowed to mention or reference competitors directly or indirectly. Comparison charts may only include your own brand’s products or product categories.
• Restricted or adult content: Must comply with all adult product and content policies; no references to criminal activity.
• And more.

For more details, read the guidelines on Amazon. 

A+ vs B+ Content:

A+ Content is an official Amazon term, but B+ Content is not an official Amazon term, but rather a common industry term used by some sellers and agencies to refer to the core elements of the main product listing
(product title, bullet points, main image, image deck)

A+ Brand Story Content:

Brand Story is a type of A+ Content. It allows brands to share their history, values, and mission with customers while showcasing their full product range on Amazon.

Displayed under the “From the Brand” section of a product detail page, it helps build brand recognition and trust. (Nearly nine out of ten consumers surveyed in 2024 by Statista identified trust as a key factor when deciding which brands to purchase from.)

This feature supports one module with up to 19 pre-formatted image and text cards presented in a carousel format. Brands can use these cards to highlight their story, display main visuals, and include links to other products or their Amazon Brand Store.

Conclusion

A+ Content is available, offering the opportunity to create more engaging product pages.

To create and publish A+ Content, you must have a Professional Selling Account on Amazon and be a Brand Representative for a brand enrolled in the Amazon Brand Registry. Sellers with generic products in their catalog may also access Basic A+ Content.

FAQs