Amazon case studiesResults that speak for themselves.

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Case studies

Real brands. Real numbers.

Hair care, skin care, men's grooming and pilates grip socks, on Amazon UK, US and across Europe. Each one links to the full story: what was wrong, what we changed, what happened.

Milva on Amazon 5,000+units a month 01

Functional hair & scalp care · Amazon EU · 4+ years together

Milva From niche problem-solver to category staple.

  • +40%more keywords on page one, in 4 months
  • 10+listings rebuilt around scalp problems
  • 4+ yearsworking together

Pine tar, nettle and propolis shampoos were losing clicks to global retail brands. We rebuilt the keywords around the problems shoppers search for (dandruff, oily hair, a sensitive scalp), gave every SKU one job, and put Milva next to the giants on page one.

  • Keyword architecture
  • Listing optimisation
  • SEO + PPC together
It feels like having an in-house Amazon team that truly cares about your brand's success.
Hristo · Owner, Milva Products
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A woman at home applying GUAM seaweed mud to her leg, the jar in her hand +300%in 12 months 02

Premium anti-cellulite body care · Amazon UK · Dec 2024 – Jul 2025

GUAM Italy's cult classic, selling at a premium on Amazon UK.

  • +149%revenue in 7 months: £30K to £74,697
  • 16.83%ACoS, with TACoS at 9.33%
  • £33average price, 3× the mass-market creams

At £33, against mass-market creams at a third of the price, GUAM was invisible in the UK. We rewrote the listings in UK English, redesigned the images and A+, and used product targeting to put GUAM next to cheaper competitors. No discounting.

  • UK copy & SEO
  • Images & Premium A+
  • Product-targeting PPC
  • Compliance & stock
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Vis Plantis on Amazon €50,000+last year 03

Natural hair & body care · Polish brand, on Amazon · 2 years

Vis Plantis From near-zero visibility to €50,000+ a year.

  • +40%more keywords on page one, in 4 months
  • 10+listings optimised
  • 2+ palletsper shipment, up from small first orders

Dozens of well-made products, and almost no rankings. We fixed the SEO structure, stopped SKUs competing with each other, pushed the hero products first, and grew stock with demand: small orders, then pallets.

  • Amazon SEO
  • Listing optimisation
  • Hero-SKU focus
  • Light, controlled PPC
We started almost as a small test. Now they generate tens of thousands in monthly turnover for us on Amazon.
Wojciech Szeliga · Owner, Vis Plantis
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Renora Cosmetics on Amazon +1000%in 90 days 04

Skin & body care · Amazon.de · 90 days

Renora Cosmetics Taken over from another agency. Relaunched in 90 days.

  • Page 1rankings for core keywords
  • Dailyorders, on a profitable ad structure
  • Alllistings, images, A+ and PPC rebuilt

A launch run by another seller and agency left weak titles, poor images, no A+ and scattered PPC. We rebuilt all of it: titles, bullets, backend terms, images, A+ and the brand story. Then exact-match PPC, on the winners only.

  • Full relaunch
  • New images & A+
  • SEO rebuild
  • Exact-match PPC
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LISAMAREE on Amazon: woman on a yoga mat by a pool pulling on an I Like It Spicy! grip sock with red chilli grips 3×conversion from one new main image 05

Pilates & barre grip socks · Amazon US

LISAMAREE Paying for traffic that didn't pay back. Now 3× the conversion.

  • 3×conversion with the new main image
  • −42% → +3%net margin, June → September
  • 81% → 35%TACoS, June → September

Pilates and barre grip socks losing money on Amazon US, with ads taking 81% of sales. We rebuilt the PPC, the listings and the stock plan, tested a new main image that tripled conversion in Amazon's own A/B test, launched five new styles, and took the net margin from −42% to +3% in three months.

  • PPC rebuild
  • Main-image A/B test
  • Listing and gallery rebuild
  • Premium A+ and 5 new styles
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Men's Master on Amazon 20,000+units a year 06

Men's face cream · Amazon UK and Spain

Men's Master Good product, invisible listing. Now 20,000+ units a year.

  • 15,000units a year in Spain alone
  • 18%ACoS, with TACoS at 6%
  • 4.5★from 3,531 reviews

Men's skincare is packed with global brands and private labels. We rebuilt the listing from scratch, structured the SEO, kept PPC to exact match and competitor targeting, then took the listing to Spain, which became the bigger market.

  • Listing rebuild
  • Premium A+
  • Exact-match PPC
  • Expansion to Spain
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