Product Listing on Amazon: 2023 Seller’s Guide

A product listing refers to a page on Amazon that presents your product to buyers. Crafting a written product listing is crucial as it can assist you in attracting customers, improving conversion rates, and ultimately boosting sales. 

In this article, we will provide an introduction to the fundamentals of crafting a product listing on Amazon. Learn about listing a new product on Amazon and the importance of Amazon listing quality. 

What is Product Listing on Amazon?

Product listing on Amazon is the process of creating and displaying your products on the Amazon marketplace. It involves providing relevant information such as product titles, descriptions, prices, categories, images, and keywords to help customers find and purchase your products. 

Product listings are essentially the product detail page where sellers provide key details about the product. A good product listing can increase your visibility, conversions, and sales on Amazon.

Introduction to Keywords on Amazon

Keywords are necessary to Amazon SEO. The best keywords will boost product visibility and thus sales. Sellers should optimize their keywords for product listings. 

Types of Keywords

Short-Tail Keywords contain 1-2 words, targeting broad traffic with general information. There is a lot of SEO competition and their conversion rate is usually low.

Long-Tail Keywords contain 4 or more words, targeting specific traffic with specific information. There is less SEO competition and a higher conversion rate. 

Conducting Keyword Research

Analyze competitor listings for high-performing keywords. It also helps to put yourself in the customer’s shoes and think like a buyer. You can also utilize tools like SellerApp Reverse, ASIN tool, Helium 10, or Jungle Scout to help find keywords. 

Remember, variety is important. Use a mix of short-tail and long-tail keywords for the best results. 

Implementing Keywords in Amazon Product Listings

Logging in to Amazon Seller Central

Navigate to your catalog and click on “Add products.” 

Crafting an Optimized Product Title

First, create a detailed and relevant product name using correct capitalization. The recommended length for titles is 80-200 characters. Some other tips include:

  • Use numerals instead of writing out the number
  • Avoid promotional phrases
  • Use appropriate punctuation 

Utilizing Canonical URLs

One of the best practices for optimizing your Amazon product listing is to utilize canonical URLs. A canonical URL is a unique and authoritative web address that tells search engines which version of a page to index and display.

By using canonical URLs, you can avoid duplicate content issues and improve your ranking and visibility on Amazon and other search engines.

Completing the “Vital Info” Tab

This is where you add essential product information, including the product description and any specifications unique to the product like size, color, material, quantity, and packaging. 

Crafting Bullet Points

Adding bullet points that highlight product benefits helps customers make buying decisions quicker. Here are some guidelines for Amazon bullet points: 

  • Start each point with a capital letter
  • Avoid HTML coding
  • Do not put pricing details, promotions, or shipping information in the bullets
  • Focus on facts and features of the product
  • There is a 500 character limit for each bullet point

Product Images

Product images are an essential part of your product listing on Amazon. They help customers to visualize your product, its features, and its benefits. They also influence customers’ purchase decisions and conversion rates.

Therefore, you should optimize your product images to make them clear, attractive, and informative. Here are some tips on how to create effective product images for Amazon:

Importance of High-Quality Product Images

High quality images will better represent the product and lead to conversion. Use high-resolution images that show the product in detail and from different angles.

Adding Multiple Images Showcasing Product Features and Usage

Include a main image that shows the entire product and some secondary images that highlight its key features, variations, or use cases.

Show the product from different angles, in different settings, or with models holding them to help customers get a better idea of what the product is for. 

Image Specifications

Follow Amazon’s image requirements and guidelines, such as the minimum size, the white background, and the zoom feature. Here are other key points to take note:

  • Images must be within 500px – 10,000 px; for best results images should be 1600px on the longest side
  • Images must be JPEG, TIFF, PNG, or GIF
  • Images must not contain nudity or be sexually suggestive
  • Images must not contain Amazon branding
  • Avoid using images that are blurry, distorted, misleading, or irrelevant to your product

Backend Keywords for Discoverability

Backend keywords are the hidden terms that help Amazon’s algorithm match your product to relevant customer searches. You can use tools like Keyword Tool or Helium 10 to find the best keywords for your product category and niche. 

You should also follow the best practices for backend keywords, such as using only relevant terms, avoiding repetition, and staying within the character limit.

Saving and Launching the Product Listing

To save and launch your product listing on Amazon, follow these steps:

  1. To get started, log in to your Seller Central account. 
  2. Navigate to the Inventory tab. 
  3. From there, select Add a Product and input all the details, like the title, description, price, category and so on. 
  4. Make sure to upload product images that meet Amazon’s image requirements.
  5.  Afterward save your listing. 
  6. Click on Finish to submit it for review. 
  7. Once your listing gets approved it will go live, on Amazon. 

Resale on Existing Amazon Listings

Resale on existing listings involves offering the same product, as another seller but with a different price or condition. While it can be a simple way to begin selling on Amazon, there are both advantages and disadvantages to consider. Here are some pros and cons of reselling on existing listings:


  • You don’t have to create your own product descriptions, images, or keywords.
  • You can benefit from the reviews and ratings of the original listing.
  • You can avoid the fees and hassle of creating a new listing.


  • You have to compete with other sellers for the buy box, which is the section where customers can add the product to their cart.
  • You have no control over the quality or accuracy of the listing information.
  • You may face legal issues if you sell counterfeit or infringing products.

Selecting product condition (new, used, refurbished)

When you shop online you might come across product conditions like new, used or refurbished. Each condition has its pros and cons based on what you’re looking for and what you prefer. Here are a few things to think about when choosing a product condition:

  • New products tend to be more expensive. They come with a warranty and assurance directly from the manufacturer. Additionally they don’t have a likelihood of having any defects or damages.
  • Used products are generally cheaper than new ones, and they might exhibit signs of wear and tear like scratches, dents or stains. The warranty period for used products may also be shorter or nonexistent. It’s always advisable to check the seller’s rating and feedback before purchasing a used item.
  • Refurbished products refer to items that have been sent back to the manufacturer or a third party seller for repair or enhancement. These products typically undergo testing and certification processes to ensure they meet the specifications. While they may have imperfections, refurbished items are often less expensive than new ones and usually come with a limited warranty.

Delisted Products: Steps for Relisting

If your items have been delisted from Amazon, you might be curious about the steps to reinstate them on the platform. Below are some guidelines you can follow to relist your products and prevent any problems:

Identifying Reasons for Delisting

There are reasons why Amazon might remove your products from their listings including policy violations, customer complaints, poor performance or inventory problems.

You can expect to receive an email from Amazon providing details on why your products were delisted and what steps you should take to address the issue. The frequent causes for delisting include:

  • Product was launched too late
  • There is too much competition
  • Trend for product passed
  • Product is receiving bad reviews

Addressing Issues Causing Delisting

Depending on why your listing was removed, you might need to make some changes to your product details, enhance your customer service, adjust your pricing, restock your inventory or take steps.

Once you’ve addressed the issue you can appeal the decision by reaching out to Amazon Seller Support and presenting evidence of your adherence. Additionally consider the following actions:

  • Ensure listing is optimized
  • Launch an advertising campaign 
  • Offer coupons
  • Lower the price, but do not participate in a price war
  • Sell the product in bulk
  • Correct issues stated in bad reviews

Wait for Amazon’s response and relist your products

Once you’ve submitted your appeal, Amazon will carefully evaluate your case and make a decision regarding the reinstatement of your products. The duration of this process may vary, ranging from a few days to weeks depending on the complexity of the matter at hand.

If Amazon approves your appeal, you’ll receive an email with instructions on how to relist your products. In case your appeal is rejected, it might be necessary for you to provide information or take further steps in order to resolve the issue.


Is Product Listing On Amazon Free?

Listing a product on Amazon is free. Amazon only charges once the sale is made. Individual sellers pay a per-item fee of $0.99 plus other selling fees, while professional sellers pay a monthly subscription fee of $39.99 plus other selling fees. 

How To Sell On Amazon Without Inventory?

One way to sell on Amazon without inventory is to use the dropshipping method. Dropshipping is a business strategy where you can showcase products in your store without having to keep inventory. Instead you collaborate with a supplier who handles the order fulfillment process for you.

Dropshipping presents an opportunity to sell on Amazon without the hassle of maintaining stock. Also, you can utilize Amazon FBA. You can sell products on Amazon that you do not store in your home or place of business. 

Where To Buy Products To Sell On Amazon?

You can purchase products at any retailer to resell on Amazon. The most common is Alibaba.


Amazon provides a user interface that allows you to effortlessly create and manage your listings, establish pricing and shipping preferences and keep track of your sales and customer feedback. Whether you’re a novice or seasoned seller our Amazon product listing guide aims to support your business growth and expand your customer base.

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