Selling on Amazon can be a great way to make money on the side and even grow a lucrative e-commerce business.
If you’re here, you’re probably wondering, “How do I sell to Amazon?”
We’ll cover everything you need to know to get started in this quick guide!
Some popular categories to target include:
Amazon has various fees that apply to sellers, including the following:
Understand Your Goals and Products
Determine what you want to sell and your target audience.
Deciding what to sell can be a daunting task with the millions of products on Amazon. The best way to find what to sell and a target audience is by exploring the “Best Sellers” tab on Amazon.
Some popular categories to target include:
- Home & Kitchen
- Beauty & Personal Care
- Clothing, Shoes, & Jewelry
- Electronics
- Books
- Pet Supplies
- Toys & Games
Decide whether you’re selling new or used products.
Though new products are primarily what consumers are looking for, selling used products can open up your store to a whole new customer base that’s always on the lookout for deals. Decide whether you want to sell new, used, or both new and used products to expand your selection to a wider group of consumers.Choose Your Sales Channels
Decide between the Individual or Professional selling plan based on your sales volume.
Individual Plan
The Individual Plan is free and only costs the seller $0.99 per product they sell. If a seller doesn’t sell an item, they won’t be charged. This plan is right for you if:- You’re new to e-commerce and are unsure of what products to sell.
- You plan to sell fewer than 40 units/month.
- You don’t need access to advance selling tools.
Professional Plan
The Professional Plan is $39.99 a month, regardless of how much product you sell. This plan is right for you if:- You will sell more than 40 units/month.
- You want to use advertisement campaigns and advanced tools.
- You have products you want to list in restricted categories.
Create High-Quality Visuals
Take well-lit product photos with a plain background.
High-quality photos that showcase the product you’re selling are more likely to reel in customers than dark, blurry, or otherwise unprofessional images. Low-quality images create a sense of distrust in customers.Include multiple images from different angles and a possible video.
Displaying every aspect of your product creates transparency around the items you’re selling and helps a customer decide if the item is right for them. A video can also highlight your products’ best features, explain how the product is used, or show how the product can be beneficial and push a consumer over the buying threshold.Write Descriptive Listings
Craft informative and accurate product descriptions.
Product descriptions should describe the benefits of the product and list the item’s main features, such as the weight, dimensions, colors, textures, scents, and other information. Keyword research is also essential for descriptions, and allows you to use language that targets the emotions of consumers looking to buy products similar to yours.Consider Pricing and Fees
Understand Amazon’s fee structure, including referral, fulfillment, and subscription fees.
Amazon has various fees that apply to sellers, including the following:
- Referral fees: A fee for each item sold. These fees are typically between 8-15%.
- Fulfillment fees: As low as $3.99 and as high as $158.49+. Shipping fees are applied to both Individual and Professional sellers.
- Subscription fees: $0.99/product sold for the Individual Plan and $39.99/month for the Professional Plan.
- Inventory fees: For FBA sellers or Multi-Channel Fulfillment. Includes monthly inventory fees, aged inventory surcharges, and removal order fees.
- Rental book service fees: $5.00 per textbook rental.
- High-volume listing fees: A monthly fee of $0.005 per eligible listing when sellers have a large volume of active listings that have not sold in 12 months.
- Refund administration fee: $5.00 or 20% of the applicable referral fee.
