€50,000
Natural Haircare & Body Care
This Amazon haircare case study shows how we helped Vis Plantis — a natural cosmetics brand from Poland — grow from near-zero visibility into a consistent, scalable Amazon business generating €50,000+ in yearly sales.
We first met founders Wojciech Szeliga and Tomasz Topolski at an international cosmetics expo two years ago. Their portfolio included dozens of well-formulated products:
Strong products. Strong formulations.
But weak Amazon SEO, visibility, and rankings.
Our mission was simple:
Turn great products into discoverable products.
Selling haircare and cosmetics on Amazon is extremely competitive.
Vis Plantis wasn’t competing with small sellers — they were competing against global retail giants with massive ad budgets and brand recognition.
Key problems we identified:
In short:
Great brand.
Poor Amazon presence.
Without Amazon listing optimization and SEO, even the best products stay invisible.
Amazon SEO + Listing Optimization + Controlled Scaling
Instead of chasing quick hacks, we built a long-term Amazon growth strategy focused on strong fundamentals.
1. Amazon Listing Optimization
We optimized 10+ product listings, improving:
Result: higher conversion rate + better ranking signals.
2. Amazon SEO Strategy
We implemented structured Amazon SEO for haircare products, including:
Within 4 months:
👉 +40% more keywords ranking on page one
This dramatically increased free organic traffic.
3. Portfolio Focus
Instead of pushing every SKU at once, we:
This created stronger sales momentum and ranking stability.
4. Gradual PPC Support
We used light, controlled Amazon PPC only where needed to:
No overspending.
No wasted budget.
Just strategic boosts.
5. Inventory & Scaling Discipline
Growth followed real demand:
Small orders → pallets → 2+ pallets → increasing each shipment
This avoided:
Result: smooth, predictable scaling.
After two years of structured growth:
It compounded.
And compounding is what wins on Amazon.
Why This Matters
This Amazon haircare case study proves something important:
You don’t need huge budgets to win.
You need:
That’s how smaller brands stand next to the giants — and sell just as much.
