Hundeshampoo · Amazon.de
There is a spelling mistake in your title, your five bullets earn nothing, and your main image breaks one of Amazon's own rules. All three are fixable this week.
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spelling mistake in your live title — “wit” where it should read “mit”
points of search strength from your five bullets. The category's best earn 24,154.
of your main image square is product. The rest is white and a decorative graphic.
Three things in one line. “wit” should be “mit”. The two separators are capital letter I, not the pipe character, so they read as a stray letter rather than a divider. And the line runs to 120 characters.
Since 27 July 2026 Amazon caps titles at 75 characters. You are 45 over, which means 45 characters will be removed — by you, or by Amazon. Given that the third word of the sentence is currently misspelled, it is worth being the one who chooses.
the search strength your title earns. Five other listings in this category earn exactly the same number — it is the floor everybody gets for the brand and category words alone.
Your title is 120 characters long and none of them are doing anything the shortest listing here isn't already doing for free. That is the unusual part: you are paying the full length and collecting the minimum.
your total listing search strength — the joint-lowest of the thirty listings competing here, tied with two Amazon-fulfilled listings that have no seller behind them at all.
The gap is not in the title, which sits on the category line. It is everything underneath. Your five bullets contribute zero. Pawlie's bullets earn 8,684, Hundepflege24's earn 9,259, and the strongest set in the category earns 24,154 — from five bullets, same as you have.
Exhibit A — your listing against the three German brands directly above you
| Listing | Images | Video | A+ | Brand Story | Bullets | Bullet score |
|---|---|---|---|---|---|---|
| Moki Bär Arganöl | 7 | no | yes | yes | 5 | 0 |
| Pawlie's Welpenshampoo | 6 | yes | yes | yes | 5 | 8,684 |
| Annimally Sensitiv Plus | 6 | yes | yes | yes | 5 | 512 |
| AniForte Fellharmonie | 6 | yes | yes | yes | 5 | 2,568 |
Two honest observations from that table. You have more images than any of them and full Premium A+ with a Brand Story — the content investment has already been made. And you are the only one of the four without a video. Amazon's own guidance for this category is seven images including one video; you have the seven and you are one file short of the set.
This is the one to deal with first, because it is not a matter of taste. Amazon requires the main image to show the product alone on a pure white background, with no added graphics, borders, text or decorative elements.
Your main image has a golden oil splash rendered around the bottle. It is a decorative graphic. Listings have been suppressed for less, usually without warning and usually at the worst possible moment.
of the square is actually product. The splash widens the frame without adding a single pixel of bottle — the thing a shopper is trying to see is smaller because of it.
So the compliance fix and the conversion fix are the same fix. We ran your own bottle through three concepts. Each keeps your bottle, your cap, your lion, your lettering and your “Made in Germany” flash. The splash is gone from all three.
Exhibit B — your bottle, live today and in three compliant concepts
A decorative oil splash around the bottle. Not permitted on a main image, and it makes the bottle itself smaller.
Front and back of the same bottle, side by side. Compliant, and it puts 73% more product on screen than you have now — your ingredients and your German address become readable without a click.
One bottle standing, one lying in front. The lying bottle turns your lettering the right way up, which matters on a tall narrow bottle at 180 pixels.
The minimum change: splash removed, bottle enlarged to 92% of the frame height. Compliant, and the least work — but a tall bottle alone still leaves the square mostly empty.
Of the thirty listings competing here, twenty-four score exactly zero on the product description field, yours among them. In a category where everyone has the same five bullets and the same A+ modules, it is the last piece of open ground — and it is a text box, not a photoshoot.
We go through the three findings and I tell you which one I would fix first, and why. If you take it in-house from there, the analysis is still yours.
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