A free audit of Sali da Bagno per Pediluvio Repair & Protect (B06XWF1PCY), built from public data on 20 September 2026. Three findings, and what to do about each.
See the listing on Amazon.it →
ratings at 4.4★. That is more than Allga San (975), the best-selling foot salt in this niche.
organic position for "sali per pediluvio" (1,138 searches a month). Allga San ranks #1.
estimated units a month. Allga San sells about 645, Bottega Verde about 461.
Casida has the social proof to lead this category: more than a thousand ratings, a 4.4 average, and a pharmacist founder shown in its own images. But a shopper typing the category's main searches has to scroll a long way to reach it. It sits at 52 on "sali per pediluvio" and 129 on "pediluvio", while Allga San and Bottega Verde sit in the top six on all six of the category's main searches.
Price explains part of the sales gap. At €16.95 Casida costs more than twice what the leaders charge, and for a pharmacy brand that is a fair choice. But shoppers can't pay a premium for a product they never see. On these searches, most of them never get as far as Casida.
| Search (Amazon.it) | Searches / mo | Casida | Allga San | Bottega Verde | Timodore |
|---|---|---|---|---|---|
| pediluvio | 1,744 | 129 | 6 | 5 | 14 |
| sali per pediluvio | 1,138 | 52 | 1 | 3 | 6 |
| sali pediluvio | 735 | 45 | 1 | 3 | 7 |
| sali piedi pediluvio | 250 | 35 | 1 | 2 | 6 |
| pediluvio sali | 250 | 34 | 1 | 2 | 6 |
| pediluvio piedi | 250 | 121 | 5 | 3 | 13 |
| sale di epsom per pediluvio | 250 | — | 41 | 14 | — |
| sale di epson per pediluvio | 250 | — | 33 | 21 | — |
Your title and bullets are the words Amazon indexes. Two lines show where the translation slipped:
"Piede d'fungina" isn't Italian. The phrase shoppers use is "piede d'atleta". "Salz" is the German word for salt. Italians search "sale di epsom per pediluvio" and "sale di epson per pediluvio", 250 times a month each. Your jar contains Epsom salt, yet Casida doesn't rank for either search.
| Listing | Images | Video | A+ | Brand Story | Bullets | Bullet characters |
|---|---|---|---|---|---|---|
| Casida | 8 | 0 | Yes | Yes | 4 | 385 |
| Allga San | 4 | 2 | Yes | Yes | 5 | 1,112 |
| Bottega Verde | 3 | 0 | No | No | 6 | 931 |
| Timodore | 6 | 0 | Yes | No | 5 | 2,098 |
The visual side is the strongest of the four. You have eight images with Italian infographics, A+ content and a Brand Story. The only gap there is video: Amazon's guidance is seven images plus one video, and Allga San runs two. The words are the weakest part: four short bullets, 385 characters in total, and one of them is about the resealable lid. The fix is a rewrite by a native Italian speaker that builds the terms shoppers actually type ("sale di epsom", "piede d'atleta", "micosi", "pediluvio") into the title and five full bullets.
There's also a deadline coming. On Amazon.com, Amazon has been shortening titles longer than 75 characters since 27 July 2026. This listing still shows all 160 characters on Amazon.it. If the rule reaches Amazon.it, Amazon's AI will rewrite a title that already contains a translation error, unless you've written the short Italian version first.
The jar is already large enough. It fills 86% of the frame height, just over Amazon's 85% minimum. The problem is its shape: it's tall and narrow, so it takes up only 48% of the frame width, and the herbs around it make up 33% of everything in the image that isn't white background. At search-grid size the herbs read as a bouquet, and the biggest word on the pack is "Fußbadesalz".
The pack itself can't change on the main image, and it shouldn't. What can change is how much of the frame is product. Both concepts below are generated from your own listing photo and keep the front of the pack exactly as it is.
Two spellings, 500 searches a month, and the best position any of the 30 products in this niche reaches is 9th. Casida's formula combines Epsom salt, Dead Sea salt and bicarbonate. It is the product those shoppers are looking for, but so far the listing only calls it "Epsom Salz".
We go through the three findings and I tell you which one I would fix first, and why. If you take it in-house from there, the analysis is still yours.
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